237 (Lead) Founder-Led Sales: Taking Your Startup to Market (Peter Kazanjy, Atrium)

237 (Lead) Founder-Led Sales: Taking Your Startup to Market (Peter Kazanjy, Atrium)

FOUR ACTIONABLE FOUNDER TAKEAWAYS Your first customers should come from the founder Avoid steering the discovery conversation in a preferred direction, let the conversation flow naturally and meet the customer where they are. If the conversation is going well and the customer acknowledges the problem and believes in your solution, consider bringing them on as a pilot customer. If you're not ready to solve the big problem yet, launch a customer advisory board. Offer a small amount of equity to early advisors who can help develop your product to the point where it can address a significant issue. PETER'S PATH TO PRESIDENT’S CLUB Co-Founder @ Atrium Founder @ Modern Sales Pros VP of Product @ Monster Founder @ TalentBin (Acquired by Monster) RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

Episoder(522)

1 (Sell): Discovery without the nonsense chit-chat (Joe Caprio, Cofounder @ Reprise, former VP Sales @ Chorus)

1 (Sell): Discovery without the nonsense chit-chat (Joe Caprio, Cofounder @ Reprise, former VP Sales @ Chorus)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Build rapport by kicking off with PPO (purpose, plan, outcome) instead of chit chat First is best. Rank your top buying signals. The moment you find one, use it and move on. Use situational questions to narrow down the key problem areas in a discovery. Stop finishing sentences for prospects to placate your own insecurities. Let the silence sit. Joe Caprio's Path to President’s Club: Co-Founder, Reprise (today) VP Sales, Chorus VP Sales, InsightSquared RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

12 Mai 202033min

0 (Sell): Five minutes to figure out if this show is worth your time

0 (Sell): Five minutes to figure out if this show is worth your time

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Why in the world would you listen to 30MPC? Four Reasons to Listen: WHAT WE’RE NOT: Not stuck in 1975. Not stuck on fluffy mindset. Only actionable sales tactics. PREPARATION: Recorded for 45 minutes, cut to 30. Some episodes don’t make it. That’s okay. POLAR OPPOSITES: Nick is an Enterprise AE. Armand is a MM Sales Leader. SHOW STRUCTURE: Three actionable tactics at the beginning. The recap email at the end. Four Actionable Tactics How to avoid being forced to demo early Open on the phones by leading with context How to handle the “not interested” email The 3x3 cold email RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

30 Apr 20205min

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