242 (Lead) 5 Steps to Become the Sales Leader That Inspires Your Team (David Priemer, Cerebral Selling)

242 (Lead) 5 Steps to Become the Sales Leader That Inspires Your Team (David Priemer, Cerebral Selling)

FOUR ACTIONABLE TAKEAWAYS Delegate regular tasks, such as skill-building sessions in team meetings, to your reps to encourage leadership development and lighten your workload. When introducing new narratives or initiatives, provide a clear example of what good execution looks like, so your team knows what to aim for. Be transparent with your team about the reasons behind significant changes, such as quota increases or territory shifts, to help them understand and accept the decisions. Create a safe environment for reps by making it acceptable to forecast low numbers if that’s the reality, with categories for worst-case, most likely, and best-case scenarios. DAVID'S PATH TO PRESIDENT’S CLUB Founder @ Cerebral Selling Vice President of Sales @ Influitive Vice President Commercial Sales @ Salesforce RESOURCES DISCUSSED David's Book: The Sales Leader They Need Join our weekly newsletter Things you can steal

Episoder(513)

73 (Sell): Working with your Sales Engineer to run effective discovery and demos (Zach Farber, AE @ Salesforce)

73 (Sell): Working with your Sales Engineer to run effective discovery and demos (Zach Farber, AE @ Salesforce)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Lean on your champion to schedule large meetings with multiple functional groups. * Stay active during the demo by linking discovery to features (instead of trolling through Facebook). * Take at least 15min before a large demo to review discovery notes with your Sales Engineer. * Send individualized recap emails highlighting points that hit well with that functional group. ====================== Zach’s Path to President’s Club: * AE/Magician @ Salesforce * Forme AE @ Loopio RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

3 Nov 202128min

72 (Sell): Systematizing the way you use text messages in a deal cycle (Eric Buckley, President @ Skipio)

72 (Sell): Systematizing the way you use text messages in a deal cycle (Eric Buckley, President @ Skipio)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Don’t try to sell over text, your goal is to get a response, meeting, or call. * Keep your texts short and sweet to encourage a quick response. * Bump your thread back to the top with a “bubble-up” text. * Use a pulse check text to get informal context/feedback during your deal cycle. ====================== Eric’s Path to President’s Club: * President @ Skipio RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

27 Okt 202126min

71 (Sell): Perfecting the Up-Front Contract...straight from the source (Joe Diliberto, President/Owner @ Sandler Training)

71 (Sell): Perfecting the Up-Front Contract...straight from the source (Joe Diliberto, President/Owner @ Sandler Training)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Use an UFC at the beginning of your meeting to anchor customers to next steps at the end. * Use an UFC at the end of your meeting to anchor to outcomes of the following meeting. * Demonstrate active listening and credibility by pausing to dig in deeper when uncovering a truth. * When surprised by a hard stop...establish an even shorter stop to figure out if the time is even needed. ====================== Joe’s Path to President’s Club: * President/Owner @ Sandler Training SF RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

20 Okt 202132min

Playbook: Cold Emails

Playbook: Cold Emails

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. This is how to send cold emails that actually work. FOUR ACTIONABLE TAKEAWAYS Stop trying to sell everything under the sun. Keep it to one pain point per email. Start your sequence with an email, and move to 10 touches over 30 days with a mix of calls and emails. Use the 3x3 rule with a crispy problem, what you do, and a quick ask for interest. Avoid over formalities/news headlines so that your message actually resonates with the reader. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

13 Okt 202129min

70 (Sell): Breaking down negotiation tactics against every type of buyer persona (Morgan Melo, Sales @ Pave)

70 (Sell): Breaking down negotiation tactics against every type of buyer persona (Morgan Melo, Sales @ Pave)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Use “typically” questions to demonstrate your credibility. Avoid the generic, open-ended q’s. * Lean on your relationship with the champion to be confident you have the deal BEFORE negotiation. * Figure out all of the non-ARR related gives in your toolbelt and leverage those first. * Laugh when you get a ridiculous ask on pricing if you’ve gotten agreement on the value. ====================== Morgan’s Path to President’s Club: * Sales @ Pave * Former AE @ Carta * Client Strategist @ PwC ====================== RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

6 Okt 202130min

69 (Sell): Adapting to the future of sales and prospecting into the millennial customer base (Collin Cadmus, Founder @ CollinCadmus.com)

69 (Sell): Adapting to the future of sales and prospecting into the millennial customer base (Collin Cadmus, Founder @ CollinCadmus.com)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Optimize your voicemail for transcription - keep it simple and skip the feature dump. * Get your golden nugget and turn it into a Next Step - don’t keep digging. * Keep your prospecting short and sweet to avoid rabbit holes. * Find different people/partners you can exchange leads with to keep our pipeline full. ====================== Collion’s Path to President’s Club: * Founder @ CollinCadmus.com * Former VP Sales @ Aircall RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

29 Sep 202128min

68 (Sell): Maximizing your pipeline by going wide AND deep on your prospecting (Tonima Khan, Senior AE @ Slack)

68 (Sell): Maximizing your pipeline by going wide AND deep on your prospecting (Tonima Khan, Senior AE @ Slack)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Segment your cadences based on industry / persona to further personalize. * Target multiple departments of your prospect’s business. Don’t just stop when you reach one. * Always be prepared to “give” with an initial theory on the prospect’s pains based on the market. * Avoid going right to the demo without getting some discovery in return. ====================== Tonima’s Path to President’s Club: * Senior AE @ Slack * Former Sales Manager @ Oracle RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

22 Sep 202128min

67 (Sell): Becoming the CEO of your territory in your path to President’s Club (Anthony Cessario, VP of Industries & GTM Solutions @ Clari)

67 (Sell): Becoming the CEO of your territory in your path to President’s Club (Anthony Cessario, VP of Industries & GTM Solutions @ Clari)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways:  * Ask your customer how they build business cases instead of just sending over your ROI sheet. * Give an intentionally large range when asked about pricing to gauge where they stand. * Get as many referrals as you can, from as many teammates as you can - “Shark Week” * After the pricing “give”, you should always ask for the budgeting process as a “get” ====================== Anthony’s Path to President’s Club: * VP of Industries & GTM Solutions // Former VP of Enterprise Sales - West @ Clari * RVP of Enterprise Sales @ Oracle THE LATEST FROM 30MPC Tactic TV Toolkits & Templates THE LATEST FROM 30MPC Tactic Teardown Toolkits & Templates THINGS YOU CAN STEAL Prospecting Lavender: Sales Email Frameworks ZoomInfo: 5 Plays, 30MPC Style Woodpecker: Nick’s Sales Cadence Orum: 5 Cold Call Objection Talk Tracks Owler: 4 Multi-Channel Prospecting Touchpoints (Try Owler Max) Boomerang: Tactics for Peak Productivity RocketReach: 8 ways to triple your phone connects and email opens Influ2: 9 Ways to Humanize Your Outreach Discovery & Demo Otter.ai: The Ultimate Discovery Checklist Calendly: Speed up your sales cycle & increase revenue Klue: Dismantling Competitors Clari: How to Sell to the CFO Sales Process Pipedrive: 5 deal cheat codes to cut your sales cycle in half Demandbase: 6 Templates to Accelerate Deals Superhuman: 6 Ways To Be An Inbox Superhuman Gong: Master Class Qwilr: Sales Proposal Upgrade Outreach: 1 Sequence to Create and 5 Templates to Close Salesloft: Selling to Power ONE ASK You know we feel a bit awkward asking, but if you made it this far, it would mean the world if you joined our newsletter. It will increase your chances of making President’s Club by 227%. Okay maybe not, but we’d still really love you for it :)

15 Sep 202129min

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