4: Can Small Farms Reclaim Agriculture In The Tech Age? | Pete Russell

4: Can Small Farms Reclaim Agriculture In The Tech Age? | Pete Russell

In this episode, we speak with Pete Russell, founder of Ooooby, an online platform helping growers to increase sales, simplify packing, and optimize deliveries. We go deep into understanding our current food system, exploring how we got here and where we are going. We explore the history of food shopping, shifting consumer behavior post-covid, innovative business models, and why Pete believes we are at the beginning of a new paradigm in our food system.


Ooooby: https://www.ooooby.com/


PLEASE make sure to subscribe to the podcast, download our episodes, and rate them! Your support means the world to us. Thank you!


Sponsors

⁠Bootstrap Farmer⁠ ⁠https://www.bootstrapfarmer.com/⁠

⁠Market Gardener Institute⁠ ⁠https://themarketgardener.com/courses⁠

Use promo code podcast15 for 15% off these select courses:

  • Mastering Greenhouse Production

  • 8 Most Profitable Crops

  • Season Extension Strategies

  • Market Gardening & Organic Farming for Beginners

  • Winter Farming Strategies


Timestamps

[2:01] Intro

[3:06] Pete's mission to put small-scale back at the heart of the food system

[6:04] How Ooooby helps farmers sell online / customer shopping experience

[11:15] Supply chain deep-dive

[14:01] Impact of 2008 financial crisis on the food system

[18:01] How the 1990 Australian recession influenced Pete to play outside the system

[25:22] How COVID-19 shifted consumer behavior toward online shopping and local food sourcing

[35:29] How new tech is allowing small farms to compete with industrial agriculture

[43:33] Story of Soul Farm

[49:29] How online shopping is bringing a new demographic to local food

[54:30] Centralized v. Decentralized food system

[56:18] Ooooby's innovative ownership model

[1:03:46] Hidden downside of democratic/cooperative business models

[1:12:18] How to get started with Ooooby

[1:21:40] Ooooby features; automatic packing lists, automatic delivery routes, online shop front etc.

[1:28:22] Society is at a turning point, have we gone too far?

[1:31:10] Concept of 'home' and its deeper societal meaning

[1:34:49] The Sovereign Individual by James Dale Davidson & Lord William Rees-Mogg

[1:35:50] Importance of family


Links/Resources

Market Gardener Institute: ⁠https://themarketgardener.com⁠

Masterclass: ⁠https://themarketgardener.com/courses/the-market-gardener-masterclass ⁠

Newsletter: ⁠https://themarketgardener.com/newsletter⁠

Blog: ⁠https://themarketgardener.com/blog⁠

Books: ⁠https://themarketgardener.com/books⁠

Growers & Co: ⁠https://growers.co⁠

Heirloom: ⁠https://heirloom.ag/⁠

The Old Mill: ⁠https://www.espaceoldmill.com/en/⁠


Follow Us

Website: ⁠http://themarketgardener.com ⁠

Facebook: ⁠http://facebook.com/marketgardenerinstitute⁠

Instagram: ⁠http://instagram.com/themarketgardeners⁠


Guest Social Media Links

IG: https://www.instagram.com/oooobyhq/

X: https://twitter.com/Ooooby

FB: https://www.facebook.com/oooobyuk/

LinkedIn: https://uk.linkedin.com/company/ooooby

Website: https://www.ooooby.com/

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(59)

58: 5 Costly Mistakes New Market Gardeners Make (And How to Avoid Them)

58: 5 Costly Mistakes New Market Gardeners Make (And How to Avoid Them)

In this solo episode, Jean-Martin Fortier breaks down the five critical mistakes that new market gardeners make and explains how to avoid them. Addressing common traps, he advises against working seve...

24 Sep 56min

57: How They Started A Farm At Age 50! The Inspiring Story of Harmony Farm | Greg & Kate Stainton

57: How They Started A Farm At Age 50! The Inspiring Story of Harmony Farm | Greg & Kate Stainton

In this episode, we sit down with Greg and Kate from Harmony Farm in Brockville, Ontario, to explore their journey of starting a multi-enterprise farm in their 50’s! They discuss how a desire for purp...

10 Sep 1h 57min

56: $300K From 3/4 Acre Market Garden & Pastured Chickens (And They're Not Overworking?!) | Noah East

56: $300K From 3/4 Acre Market Garden & Pastured Chickens (And They're Not Overworking?!) | Noah East

In this episode, we sit down with Noah East, co-owner of Wild East Farm and founder of Small Scale Revival, to explore how human-scale design, efficient systems, and clear values create a thriving sma...

27 Aug 1h 59min

55: From Vegan To Animal Farmer: Why Animal Agriculture Matters For Health, Ecology & Climate | Abey Scaglione

55: From Vegan To Animal Farmer: Why Animal Agriculture Matters For Health, Ecology & Climate | Abey Scaglione

In this episode, we sit down with Abey Scaglione, author of Radical Farm and farmer at Ruckle Heritage Farm in Salt Spring Island, BC, to explore the ecological, nutritional, and ethical case for well...

13 Aug 1h 59min

54: How To Stop Fighting Nature & Grow A High-Yield Orchard | Permaculture Orchard Design with Stefan Sobkowiak

54: How To Stop Fighting Nature & Grow A High-Yield Orchard | Permaculture Orchard Design with Stefan Sobkowiak

In this episode, we sit down with Stefan Sobkowiak, permaculture educator and renowned Youtuber at The Permaculture Orchard, to explore how to design and manage holistic, diverse agricultural ecosyste...

30 Jul 2h 17min

53: How To Make Any Soil Amazing With Cover Crops: Grow Your Own Fertility! | JM Fortier

53: How To Make Any Soil Amazing With Cover Crops: Grow Your Own Fertility! | JM Fortier

In this solo episode, Jean-Martin Fortier reveals the ultimate secret weapon for healthy soil and high-yield market gardening: cover crops and green manures. While beginner market gardens often focus ...

16 Jul 37min

52: Why We Should Be Feeding Ourselves With TREES: Nuts, Forests, And The Future Of Food | Elspeth Hay

52: Why We Should Be Feeding Ourselves With TREES: Nuts, Forests, And The Future Of Food | Elspeth Hay

In this episode, we sit down with Elspeth Hay, Cape Cod journalist and author of Feed Us with Trees, to explore how we can solve our collective separation from nature through the power of tree crops. ...

2 Jul 1h 58min

51: How This Alaskan Farmer Makes 85K On JUST Storage Crops (With 49% NET!) | Sam Knapp

51: How This Alaskan Farmer Makes 85K On JUST Storage Crops (With 49% NET!) | Sam Knapp

In this episode, we sit down with Sam Knapp, an Alaskan grower and author of Beyond the Root Cellar, to explore what it means to solve the biggest gaping hole in the local food system: winter food sec...

18 Jun 2h 5min

Populært innen Vitenskap

fastlegen
romkapsel
tingenes-tilstand
jss
liberal-halvtime
forskningno
rekommandert
sinnsyn
tomprat-med-gunnar-tjomlid
villmarksliv
rss-paradigmepodden
fjellsportpodden
rss-nysgjerrige-norge
nordnorsk-historie
grunnstoffene
rss-rekommandert
tidlose-historier
rss-inn-til-kjernen-med-sunniva-rose
psykopoden
smart-forklart