AI Voices Taking Over & 2024 Audio Growth: Could Audio Be The New Preferred Media?

AI Voices Taking Over & 2024 Audio Growth: Could Audio Be The New Preferred Media?

Recent stats are in. They show an incredible trend: 47% of U.S. people aged 12 and up have listened to a podcast in the last month. That’s an impressive 12% increase year over year, with a significant increase for female listeners. But it's not just podcasts that are gaining ground. Online audio consumption is going through the roof, with 90% of people aged 12-34 tuning in over the past month. These numbers are signaling a shift in how content is consumed. Good news for us, creators. But wait! There is more! OpenAI is stepping up the game with groundbreaking voice cloning technology. It creates “natural” and “emotive” speech from just 15 seconds of audio. This could revolutionize the way we create, but also seems extremely dangerous! They even labeled the technology too risky for wide release during an election year. (Can you imagine the Chaos?) So, we might have to wait a bit longer.... Today's last update is all about Google Podcasts shutting down. A reminder of the ever-evolving landscape of modern digital media. Even giants have to pivot and adapt... have you accounted for this on your content creation? This brings a few interesting questions: With platforms like YouTube already dominating video and audio, what's the future of specialized podcast platforms? Are we moving towards a more consolidated digital media environment? These are some of the things we talk about in today's episode (481). Come join the conversation! Timestamped Overview: 00:00 Growing trend in podcasting, easily accessible content. 04:16 Focusing on show premise and hook efficiency. 08:37 Reject the danger of cloning in politics. 10:39 Be cautious with technology, prioritize ethics and sustainability. 14:03 YouTube content must disclose AI creation process. 16:39 Creating cost-effective content is popular among creators. Connect with Fonzi: Facebook Instagram LinkedIn Twitter Connect with LUISDA: Facebook Instagram LinkedIn Twitter Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts. You can find this episode plus all previous episodes here. If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

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Episoder(733)

The Outcome Era: How to Use AI Without Losing the Human Part

The Outcome Era: How to Use AI Without Losing the Human Part

Everybody can build with AI now. So why does every follow-up email in your inbox sound exactly the same? Fonzi and I recorded this one live at HubSpot's UNBOUND conference, right after the morning ke...

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One Sentence That Makes People Buy

One Sentence That Makes People Buy

There's one sentence that explains why people buy from some creators... and completely ignore others. It's not a funnel. It's not a hook formula. It's one sentence, and it's been sitting in a book ...

9 Sep 29min

The 3 Jobs You Should Never Give AI

The 3 Jobs You Should Never Give AI

Lindsay Rosenthal has 50,000 followers on LinkedIn and makes content alongside OpenAI, HubSpot, Atlassian, Descript, and LinkedIn itself. So when she told us she currently uses zero AI for her ideas....

31 Aug 53min

Why Your Profile Isn't Making Money (And How To Fix It)

Why Your Profile Isn't Making Money (And How To Fix It)

Your content is working. Your profile is not. Somebody watches your video. They like what you said. They tap your name... and then they decide in about three seconds whether you are worth their time....

21 Aug 35min

From Cold To Sold With This 3-Step Content Principle

From Cold To Sold With This 3-Step Content Principle

Fonzi sent me a text on his drive home. One line. "The reason we create content is to create trust. Trust generates demand." And that text turned into this whole episode. Because here's what most p...

14 Aug 35min

We are back! Are You a Slave to Your Own Content?

We are back! Are You a Slave to Your Own Content?

Fonzie is back. And he came back with the thing every creator feels but nobody says out loud... "I already posted about this." You wake up. You know you have to publish. The idea shows up. And then ...

5 Aug 36min

The Gap Between Your Idea and the Finished Thing Just Disappeared

The Gap Between Your Idea and the Finished Thing Just Disappeared

Not that long ago, if you wanted to experience something creative... a song, a video, a piece of art... you had to wait for someone else to make it. You were a consumer. Today, that flipped. If you ca...

10 Jul 14min

The Comments You're Scared Of Are Growing Your Business

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This morning I woke up to a flood of comments on our Football Show. Some were laughing with us. Some were insulting my accent, my English, my opinion on a soccer game. And here's the part that doesn'...

3 Jul 21min

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