Episode 37: BAMTech, Disney and "the Biggest Media Company You've Never Heard Of”
Acquired10 Mai 2017

Episode 37: BAMTech, Disney and "the Biggest Media Company You've Never Heard Of”

Ben and David continue Acquired’s “tech and sports” mini-series with Disney’s 2016 acquisition of a minority stake (with the right to purchase a majority stake at a later date) in BAMTech, the internet streaming company originally founded as part of Major League Baseball in the early 2000’s. However the importance of this story goes deeper than just sports, with major ramifications for nearly every major technology company from Amazon to YouTube. Even if you’re not not sure if baseball’s played on a diamond or a gridiron, tune in as we swing for the fences in predicting the future of TV!

Sponsors:

WorkOS: https://bit.ly/workos25
Sentry: https://bit.ly/acquiredsentry
ServiceNow: https://bit.ly/acquiredsn


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© Copyright 2015-2025 ACQ, LLC


Topics covered include:
  • What is BAMTech, and why is it, according to The Verge, "the future of television”?
  • BAMTech’s origins as part of Major League Baseball's Advanced Media division ("MLBAM)”)
  • MLBAM’s founding CEO Bob Bowman’s decidedly “non-tech” background, and growth into one of the most important tech leaders of the past 15 years
  • Initial technology struggles and learnings from early streaming efforts (including a botched audio package of Ichiro Suzuki’s games with the Mariners for fans in Japan)
  • Landing on a streaming model that works with the launch of MLB.tv in 2002/2003—three years before YouTube is founded!
  • Improvement of the MLB.tv service and MLBAM’s streaming expertise over the next ten years through the rise of mobile, and simultaneous growth of MLBAM’s revenues to over $1B annually
  • MLBAM’s initial deals to expand its streaming services beyond baseball, starting with ESPN in 2010, then WWE, the PGA, HBO and the NHL
  • The importance of media rights, and MLBAM’s transition from a simple tech/infrastructure provider to a full-fledged media company
  • The decision to initiate a spin-off process for BAMTech from MLB in August 2015, and Disney’s $1B investment into the newly created spin-out company in August 2016
  • Disney’s subsequent announcement that they’ll be working with BAMTech to create a direct-to-consumer ESPN streaming service
  • BAMTech’s $300M deal with Riot Games in December 2016 for the media rights to League of Legends eSports content
  • Bob Bowman’s announcement in February 2017 that he’ll be stepping back to from a day to day role, and hiring of former Amazon VP of Video Michael Paull as BAMTech’s new CEO

Followups & Hot Takes:

The Carve Out:

Episoder(206)

Taylor Swift (Acquired’s Version)

Taylor Swift (Acquired’s Version)

Not only is Taylor Swift the biggest music artist of our generation by nearly every metric (it’s not even close!), with the re-recording of her original albums she’s in the process of reshaping the entire music industry in a way no band or artist ever has before. And oh yeah — she’s still only thirty-two. We dive into the incredible business story behind perhaps the new "last great American dynasty"... the TSwift empire.Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:Taylor Swift The Brightest Star:  https://www.amazon.com/Taylor-Swift-Loves-Global-Sensation/dp/1912587556/All You Need to Know About the Music Business:  https://www.amazon.com/Need-Know-About-Music-Business/dp/1501122185/Switched On Pop:  https://switchedonpop.com/episodes/deja-vu-olivia-rodrigo-copyright-decoder-good-4-u-paramoreJoni (Blue) vs. Taylor (Red) Album Art:  https://gaylorlyrics.tumblr.com/post/624477640229863424/we-3-some-joni-mitchell-parallelsKelly Clarkson’s suggestion to re-record Taylor’s Big Machine albums:  https://twitter.com/kellyclarkson/status/1150168164853882880?s=20Episode sources:  https://docs.google.com/document/d/1YKvfZuBrMB_BawZzt5c6ap8b2KdNg7n5Ko2tqF5AkCE/edit?usp=sharingCarve Outs:The Beatles: Get Back:  https://www.disneyplus.com/en-gb/series/the-beatles-get-back/7DcWEeWVqrkEItalic: https://italic.com‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

23 Jan 20222h 37min

CAA (with Michael Ovitz)

CAA (with Michael Ovitz)

Season 9 ends at the beginning — with the man who changed Hollywood forever and wrote the blueprint for A16Z’s upending of Silicon Valley a generation later, Michael Ovitz and his “Dream Factory”, Creative Artists Agency. From Jurassic Park to Ghostbusters, Back to the Future, Goodfellas, Rain Man, ER, and even the Coca-Cola polar bears... almost nothing in 80s and 90s pop culture didn’t have CAA’s stamp on it. Speaking of dreams, this episode was totally one for us, and we hope you enjoy listening to it as much as we did making it!!Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:Michael’s (truly excellent) book, Who Is Michael Ovitz?: https://www.amazon.com/dp/B07B2HS77M/‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

21 Des 20211h 50min

FTX (with Sam Bankman-Fried & Mario Gabriele)

FTX (with Sam Bankman-Fried & Mario Gabriele)

Note: This episode was published on Dec 14, 2021, approximately a year before FTX’s subsequent meltdown. The apparent negligence, fraud and self-dealing at FTX has given us much to reflect on after we — and many others — gave Sam a platform to share his and FTX’s story with all of you. We’ve decided to leave this episode up in-full as a historical artifact of the industry’s view on FTX at the time. For a broader Acquired discussion on frauds, and specifically the similarities between FTX and Enron, see our November 2022 Enron episode.We tell the definitive (audio!) story behind FTX's "speed run" — how this upstart crypto exchange became the fastest company in history to reach a $25B valuation, just two years after founding. And to do so we're joined by not one but TWO of the very best people in the world to help: FTX's wunderkind CEO Sam Bankman-Fried, and special guest host Mario Gabriele from The Generalist, who Sam gave extensive access to FTX's internal data, employees, and investors for his canonical 36,000 word trilogy on the company this past summer. We cover it all — from the "$20m/day" trade that started everything, to Tom Brady & Gisele, to Sam testifying last week in front of Congress. Don't blink or you might miss it! Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:The Generalist's FTX Trilogy: https://www.readthegeneralist.com/briefing/ftx-1FTX: https://ftx.comFTX US: https://ftx.usSam's Twitter: https://twitter.com/SBF_FTX ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

15 Des 20211h 35min

7 Powers with Hamilton Helmer

7 Powers with Hamilton Helmer

You've heard us talk about him every episode for the past two years... but until now most of you have never actually heard us talk to him! We've remastered our first, canonical interview with Hamilton Helmer, originally released as an limited episode in March 2020. Hamilton’s 7 Powers framework gives a deep, academic investigation to the question, “what creates an enduring company?” This episode is an absolute must-listen for anyone working or investing in tech (and beyond), and we're so excited to finally make it available to everyone.Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks: 7 Powers on Amazon ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

8 Des 20211h 2min

Not Boring (with Packy McCormick)

Not Boring (with Packy McCormick)

When does a creator become a company? Who says that media companies — or venture firms — have to be organizations? How high is the ceiling on one person + the internet? Acquired has the answers and they are... Not Boring. 🙂Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:Not Boring: https://www.notboring.co/Proto-Not Boring: https://www.packym.com/blog/nyc-debate-clubNot Boring's first sponsor deck:  https://projector.com/story/2cb6296d-e229-4774-839c-efbf86d7f69f?scene=7127c7a0Jake Singer's Not Boring Flywheel: https://theflywheel.substack.com/p/not-boring-packy-mProof Ben was famous even before Acquired:  https://web.archive.org/web/20150814041757/https://www.seattletimes.com/business/high-octane-leader-drives-microsoftrsquos-innovation-garage/ Carve Outs:Velcro swaddles (dad life...): https://www.amazon.com/s?k=velcro+swaddleAn Engineer's Hype-Free Observations on Web3: https://www.psl.com/feed-posts/web3-engineer-takeRabbits:  https://www.amazon.com/Rabbits-Novel-Terry-Miles-ebook/dp/B08HY29VM2 ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

3 Des 20212h 46min

Complexity Investing & Semiconductors (with NZS Capital)

Complexity Investing & Semiconductors (with NZS Capital)

Of our 65+ sources for the TSMC episode, one stood above the rest: a wonderful Knowledge Project episode with Brinton Johns and Jon Bathgate of NZS Capital laying out the state of the semiconductor market. When coincidentally we met Brinton a week later, we knew fate was telling us we had to dig deeper. It turns out NZS has a lot more to teach Acquired than just about semis! Here we dive into their fascinating philosophy of "complexity investing", which was born out of their interactions with the world-famous Santa Fe Institute (of W. Brian Arthur and Increasing Returns fame!)... and of course we also throw in some semiconductor shop-talk for good measure. :)Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:NZS Capital: https://www.nzscapital.comThe Santa Fe Institute: https://www.santafe.eduNZS's white paper on Complexity Investing:  https://static1.squarespace.com/static/5ca38f3216b6405d11e3d4b4/t/60131df6a8d27d63432ea5ff/1611865607574/Complexity_2021update-v9pt2.pdfBrinton & Jon on The Knowledge Project: https://www.youtube.com/watch?v=r6NUO_bymuATwitter: Brinton: https://twitter.com/bjohns3Jon: https://twitter.com/jbathgateBrad: https://twitter.com/bradsling ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

3 Nov 20211h 42min

Standard Oil Part II

Standard Oil Part II

We bring the epic saga of Standard Oil and John D. Rockefeller to a close (for now) with two of history's greatest second acts: Rockefeller's pioneering of modern philanthropy (and really modern life itself), and perhaps the single greatest shareholder value "unlock" of all-time in the breakup of Standard Oil. And like any great American saga, of course the good guys win in the end. The only question is... just who were the good guys?? Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:Titan by Ron Chernow: https://www.amazon.com/gp/product/1400077303/Episode sources:  https://docs.google.com/document/d/1PzIts5VVgKhE70sAeHnLKcmDktTkXRgEVtuHDktfNCw/edit?usp=sharing Carve Outs:The to-be-announced (as of recording) M1X MacBook Pro...Starfish Space: https://www.starfishspace.com/Peloton: https://www.onepeloton.com‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

18 Okt 20212h 21min

Michael Mauboussin Master Class — Moats, Skill, Luck, Decision Making and a Whole Lot More

Michael Mauboussin Master Class — Moats, Skill, Luck, Decision Making and a Whole Lot More

We sit down with the one & only Michael Mauboussin to dive deep into his incredible body of work: untangling skill and luck, measuring moats, persistence of returns in venture capital, decision making and — particularly timely — expectations investing and how to think about valuations in the current 2021 market environment. (!!) Michael's work is maybe our most frequent carve out on Acquired, so we're pumped to finally have a chance to interview the man himself. Big thank you to Patrick O'Shaughnessy and Brent Beshore for introducing us all at Capital Camp this year! Sponsors:WorkOS: https://bit.ly/workos25Sentry: https://bit.ly/acquiredsentryServiceNow: https://bit.ly/acquiredsnMore Acquired!:Get email updates with hints on next episode and follow-ups from recent episodesJoin the SlackSubscribe to ACQ2Merch Store!© Copyright 2015-2025 ACQ, LLCLinks:Michael's wonderful talk at Google: https://youtu.be/1JLfqBsX5LcThe new revised edition of Expectations Investing:  https://www.amazon.com/Expectations-Investing-Reading-Returns-Heilbrunn/dp/0231203047/The Success Equation:  https://www.amazon.com/The-Success-Equation-Untangling-Investing/dp/1422184234/Measuring the Moat:  https://research-doc.credit-suisse.com/docView?language=ENG&format=PDF&sourceid=csplusresearchcp&document_id=1066439791&serialid=4uA2wHojCvFKzqWfwIyDvkSN1pkXRpb43LvyclLcJsk%3D&cspId=nullPublic to Private Equity:  https://www.morganstanley.com/im/publication/insights/articles/articles_publictoprivateequityintheusalongtermlook_us.pdf ‍Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.

5 Okt 20211h 24min

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