277: “Creative is the new targeting for app growth” with Jonathan Yantz, Managing Partner at M+C Saatchi Performance
Today's topic is where app marketing budgets should go - and why creative now does the work that audience settings used to do. Ad platforms are increasingly machine learning-led, and the industry is i...
15 Okt 5min
276: “CTV is now a performance channel for apps” with Matilda Lindström, Associate Sales Director at Dataseat
Performance CTV is the phrase of the year - and today we're looking at what's actually behind it. For years, connected TV did one job: awareness. It was bought on reach and frequency, often upfront at...
12 Okt 9min
275: “Your app can't win AI without winning search” with Dave Bell, CEO at Gummicube
This time, we're talking about the practical impact of AI on app store optimization - and why LLMs aren't about to pull app discovery out of the stores. LLMs are changing how people search the web. Bu...
28 Sep 18min
274: “The Influencer Playbook: Flo, Numan & HelloFresh on the Future of Growth” BOA London 2026 panel
Today we're talking about influencer marketing - and about the point where creator content stops being a brand play and starts being a performance channel. Creator-led ads run four times better on cli...
31 Aug 38min
273: How ASO and paid ads feed each other with Stephanie Ino, Client Services Manager at Gummicube
In this episode, we're talking about app store visibility - and about the fact that organic and paid aren't two separate budgets. Every channel you run, no matter where it starts, ends up on the same ...
24 Aug 7min
272: Why your app store A/B tests are misleading you with Scott Masters, Director of Strategy and Partnerships at Gummicube
Today we're talking about mobile A/B testing - and about the moment the app store hands you a winner. Because that result is directional, not the truth. And if most of your traffic is paid, you may ha...
17 Aug 10min
#271: Why news app readers pay attention to your ads with Ramesh Ramalingam, VP of Product at SmartNews
In a world built to fragment your attention, one news app made the opposite bet: fewer ads, trusted sources, and users who actually stay. In this episode, we speak with Ramesh Ramalingam, VP of Produc...
10 Aug 18min
#270: “The Future of App Growth: Expert Interactive Panel” Business of Apps London 2026 panel
Everyone in app growth has an opinion on AI, web-to-app, and channel strategy — but few of those opinions ever get stress-tested in public. In this episode, we bring you a live panel debate featuring:...
27 Jul 29min
