Business of Apps Podcast7 Jun 2023

#11: App UA and retention via geo-localized ads with Marco Scabioli, Mobile Marketing Manager at FlixBus Munich

Today the very next goal on every app marketer’s agenda, after acquiring app users, – to retain them. According to multiple sources, the app industry 90 days retention rate varies from 32% to 4% percent, meaning, within three month period, at least every third app user stops using the app.

In this episode, we talk with Marco about how to retain app users using geo-localized ads.

Today’s Topics Include:

💡 What are hyper-localized ad campaigns?

🇬🇧 A smart strategy to localize paid and non-paid ads

💪 Retention Rate: Rely on data and customized communication through the customer journey

💰Ad Spend: Budget for beta testing to create efficient, elastic, and incremental campaigns

💡Ad Creatives: Effective campaigns rely on workarounds, channels, and feedback

🤝 Media Buying: Streamline the process by screening partners/networks and creating backlog

Links and Resources:

Quotes by Marco Scabioli:

“Our aim is, actually, change the way most people travel.”

“I know how important it is for a solid marketing department to be interconnected to share knowledge and best practices that can be useful across different channels.”

“Hyper-localized ads are a solution that we came up with to match the right products with the right people.”

“Learn how different campaigns react to different spending budgets.”

Brought to you by Business Of Apps

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