The Sunday Read: ‘Ozempic Could Crush the Junk Food Industry. But It Is Fighting Back.’
The Daily29 Des 2024

The Sunday Read: ‘Ozempic Could Crush the Junk Food Industry. But It Is Fighting Back.’

For decades, Big Food has been marketing products to people who can’t seem to stop eating, and now, suddenly, they can. The active ingredient in new drugs like Ozempic, Wegovy and Zepbound mimics a natural hormone that slows digestion and signals fullness to the brain.

Around seven million Americans take these drugs, but estimates from Morgan Stanley suggest that number could increase to 24 million within the next decade. More than 100 million American adults are obese, and the drugs may eventually be rolled out to people who don’t have diabetes or obesity, as they seem to tame addictions beyond food — appearing to make cocaine, alcohol and cigarettes more resistible. Research is at an early stage, but the drugs may also cut the risk of stroke, heart and kidney disease, Alzheimer’s and Parkinson’s.

Major food companies are scrambling to research the impact of the drugs on their brands — and figure out how to adjust. But for Mattson, which has invented products for the nation’s biggest food conglomerates for nearly 50 years, the Ozempic threat could be a boon.

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Episoder(2662)

Friday, Feb. 17, 2017

Friday, Feb. 17, 2017

President Trump’s sprawling surprise news conference and the view from Russia. Guests: Jim Rutenberg, the media columnist for The New York Times; Neil MacFarquhar, The Times’s Moscow bureau chief. For more information on today’s episode, visit http://nyti.ms/2m6gM0O. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

17 Feb 201718min

Thursday, Feb. 16, 2017

Thursday, Feb. 16, 2017

President Trump says peace in the Middle East does not require a two-state deal. What we know and what we don’t about the Trump campaign’s communication with Russia. And why did Republicans turn on Andrew Puzder? Guests: Mark Mazzetti; Alan Rappeport. For more information on today’s episode, visit http://nyti.ms/2m1BDRS. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

16 Feb 201717min

Wednesday, Feb. 15, 2017

Wednesday, Feb. 15, 2017

From fateful call to resignation, the 47-day fall of President Trump’s national security adviser, Michael T. Flynn. We tell the whole story. Guest: Matthew Rosenberg, a national security reporter for The New York Times who has known Mr. Flynn for years. For more information on today’s episode, visit http://nyti.ms/2l7w8ls. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

15 Feb 201717min

Tuesday, Feb. 14, 2017

Tuesday, Feb. 14, 2017

America and the Middle East in the Trump administration: deep, personal ties and an emerging plan for peace. Guests: Jodi Kantor, a reporter for The New York Times; Amanda Taub and Max Fisher, who write The Times’ Interpreter column. For more information on today’s episode, visit http://nyti.ms/2kFDqvC. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

14 Feb 201720min

Monday, Feb. 13, 2017

Monday, Feb. 13, 2017

Where did Stephen Miller come from, and how will his views on immigration influence the presidency? Also, farmers torn between support for President Trump and fear that he might deport their employees. Guests: Glenn Thrush, White House correspondent for The New York Times; Caitlin Dickerson, a reporter for The Times; and Jeff Marchini, a radicchio farmer in California. For more information on today’s episode, visit http://nyti.ms/2kiWbsF. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

13 Feb 201720min

Friday, Feb. 10, 2017

Friday, Feb. 10, 2017

Is President Trump’s travel ban headed to the Supreme Court? Did the boy in the photograph make it to America? Plus: your stories about living through history. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

10 Feb 201720min

Thursday, Feb. 9. 2017

Thursday, Feb. 9. 2017

Is Senator Warren actually a danger to the Democratic party? And what does Trump’s election mean for the markets? We discuss. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

9 Feb 201718min

Wednesday, Feb. 8, 2017

Wednesday, Feb. 8, 2017

The travel ban litigation, live-streamed. And why the 60-year-old words of the novelist James Baldwin captured in the film “I Am Not Your Negro” are so resonant right now. Subscribe today at nytimes.com/podcasts or on Apple Podcasts and Spotify. You can also subscribe via your favorite podcast app here https://www.nytimes.com/activate-access/audio?source=podcatcher. For more podcasts and narrated articles, download The New York Times app at nytimes.com/app.

8 Feb 201720min

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