TikTok and China, how to make a royal story go away and cybersecurity PR

TikTok and China, how to make a royal story go away and cybersecurity PR

In this episode, David Yelland and Simon Lewis are talking TikTok. In the US, the social media platform is facing an existential threat. But behind it is a world of Chinese PR that’s not making the headlines. How does it work? And what are all the western PR agencies embedded in China doing there?

Also, as the risk of IT system crashes and cyber attacks escalates, David and Simon lift the lid on the role of communications in the booming cybersecurity sector.

And following the short video of the Princess of Wales released on The Sun’s website, they ask if this is a PR master stroke, or something else. What is going on?

Producer: Eve Streeter Editor: Sarah Teasdale Executive Producer: William Miller Assistant Producer: Sophie Smith Music by Eclectic Sounds A Raconteur production for BBC Radio 4

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Episoder(158)

A Statement from the King

A Statement from the King

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How to PR the End of the World

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16 Sep 31min

The Power of Good Vibes

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9 Sep 32min

PR's Rich Tapestry

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15 Jul 26min

Me Against the World

Me Against the World

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8 Jul 24min

Just Answer the Question

Just Answer the Question

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1 Jul 33min

King Charles, Tax and Transparency

King Charles, Tax and Transparency

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24 Jun 25min

Social Media Ban: Big Tech's 'Tobacco Moment'

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The public is against you, politicians are against you and the emotional argument has been well and truly lost.Which is exactly where the likes of TikTok, Instagram and X find themselves following the...

17 Jun 27min

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