The genius behind Hoffmann Industries

The genius behind Hoffmann Industries

Today we are bringing you a very special episode, a full-length interview with enigmatic and influential entrepreneur James Hoffmann. In this conversation, James discusses his ambitions, business sensibilities, and the mindset that has helped build his remarkable career.

James Hoffmann is world-renowned in the coffee industry. A former World Barista Champion, co-founder of Square Mile Coffee Roasters, and author of The World Atlas of Coffee, he is also a prolific YouTuber who has amassed more than 86 million views globally.

We featured James in episode #15, which explored the careers of three distinguished coffee entrepreneurs. Listen to more of his compelling insights in this full extended interview.

Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

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Episoder(248)

Maxwell Colonna-Dashwood on the next era of specialty coffee

Maxwell Colonna-Dashwood on the next era of specialty coffee

In today’s episode Maxwell Colonna-Dashwood returns to 5THWAVE!Maxwell is the founder of Colonna Coffee, a UK-based specialty coffee brand and roastery. He’s also an author, three-time UK Barista Cham...

12 Okt 33min

The case for reusable packaging

The case for reusable packaging

Single-use packaging remains one of the biggest sustainability challenges facing the coffee industry. An estimated 300 to 500 billion single-use coffee cups are produced globally each year, alongside ...

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The French art of coffee – a conversation with Belleville Brûlerie

The French art of coffee – a conversation with Belleville Brûlerie

In today's episode, we catch up with David Flynn, President and Co-founder of the iconic Belleville Brûlerie in Paris.Founded in 2013, Belleville is a leading name in France's specialty coffee scene, ...

28 Sep 32min

Raising the bar: a conversation with Patrik Rolf, April Coffee Roasters

Raising the bar: a conversation with Patrik Rolf, April Coffee Roasters

In today’s episode, we're catching up with Patrik Rolf, Founder and CEO of Copenhagen-based April Coffee Roasters and its sister project, SP Coffee Shop.Founded in 2016, April is a super-premium speci...

18 Sep 47min

How technology is changing coffee

How technology is changing coffee

In today’s episode, we’re exploring how technology and AI is transforming coffee operations, and the importance of creating connected tech ecosystems.What are the commercial benefits of connected equi...

11 Sep 36min

If not now, when? Coffee’s path to a sustainable future

If not now, when? Coffee’s path to a sustainable future

Coffee is facing a defining moment. Climate change, environmental degradation and growing pressure across the value chain are creating unprecedented risks for the future of our industry. Addressing th...

21 Aug 33min

People, purpose and product – a conversation with Helen Russell, Equator Coffees

People, purpose and product – a conversation with Helen Russell, Equator Coffees

In today’s episode, we're speaking with Helen Russell, Co-Founder and Executive Chair of Californian specialty coffee business Equator Coffees.With more than 30 years in the coffee industry, Helen has...

14 Aug 42min

Understanding consumer behaviour

Understanding consumer behaviour

In today’s episode, we’re exploring how coffee businesses can better understand their customers – from purchasing behaviour and evolving preferences to anticipating future trends and demand.How can co...

3 Aug 41min

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