5THWAVE - The Business of Coffee and Hospitality3 Jun 2021

Barista vs. Machine

In today’s episode we’re exploring the world of espresso machine technology and the future of automation, and asking the question – will super-automatic coffee machines ever replace the barista?

To help answer this, we speak to leading manufacturers of traditional and super-automatic machines as well as a US Barista Champion to unpack how this technology is advancing, what that means for café owners, and how the role of the barista will evolve with the rise of automation.

We hear from Enrico Bracesco, Chief Commercial Officer for traditional and automatic coffee machine manufacturer, Gruppo Cimbali, who shares why he anticipates significant growth of the super-automatic segment within Cimbali’s portfolio.

Kamal Bengougam, Group Commercial Director, Eversys, discusses the latest technology advancements in full automation and what the next generation of espresso machines might look like.

We also speak with Lem Butler, US Barista Champion, and co-founder of Black & White Coffee Roasters, to understand the spaces that super automation can fill throughout the coffee industry and the evolving role of the barista within the value chain.

Click here to read more on World Coffee Portal's latest market data and consumer research on the rapidly developing automated coffee market.

Credits music: RIP by Matt Kent - former finalist of the Coffee Music Project New York.

Get in touch and tell us what topics you'd like to hear by visiting www.worldcoffeeportal.com/5THWAVE/Podcast

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