Joel Makower @ Greenbiz
Climate Rising9 Okt 2024

Joel Makower @ Greenbiz

This is the fourth episode in our series on business and climate change in the media and entertainment industry, where we’re diving into the business of news and storytelling around climate change. Our prior episodes featured CNN, Netflix, and Sustainable Entertainment Alliance. In this episode, we are hosting Joel Makower, the co-founder and Chair of Trellis, formerly known as GreenBiz. Joel has been a pioneer in the climate media space since he founded The Green Business Letter in 1991. Today, Trellis stands as a leading independent media platform focused on the intersection of business, technology, and sustainability. In this conversation, Joel will share insights into his journey, the business strategy of a niche climate-focused digital media and event platform, and the critical role of a media platform in advancing climate action. With a career spanning over three decades at the intersection of media, business and climate, Joel also offers valuable advice for those who are looking to make impact in climate.

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Episoder(145)

Amazon’s Climate Pledge Friendly Program: Can Sustainability Labels Change How Consumers Shop?

Amazon’s Climate Pledge Friendly Program: Can Sustainability Labels Change How Consumers Shop?

How can companies make sustainability information useful to consumers at the moment they make a purchase? Justine Mahler and Cameron Westfall of Amazon join Climate Rising to discuss Climate Pledge F...

16 Sep 40min

How Companies Tell Climate Stories: Lessons from New Belgium, Allbirds, and Microsoft

How Companies Tell Climate Stories: Lessons from New Belgium, Allbirds, and Microsoft

Climate action requires more than technology, policy, and capital. It also requires communication. In this special curated episode of Climate Rising, we revisit three past conversations to explore ho...

2 Sep 23min

Carbon Trust: How Carbon Labeling Shapes Climate Communication and Consumer Choice

Carbon Trust: How Carbon Labeling Shapes Climate Communication and Consumer Choice

Carbon labeling has become one of the most visible ways climate actions enter everyday consumer decisions. In this episode of Climate Rising, Julia Nicoara, Marketing and Communications Director at t...

19 Aug 29min

Potential Energy Coalition: Why Climate Messaging Fails - and How to Fix It

Potential Energy Coalition: Why Climate Messaging Fails - and How to Fix It

Addressing climate change isn’t just a technology or policy challenge - it’s a communication challenge. John Marshall, founder of Potential Energy Coalition, joins Climate Rising to discuss how marke...

5 Aug 46min

Good Power: How Climate Communication Can Accelerate the Energy Transition

Good Power: How Climate Communication Can Accelerate the Energy Transition

Transforming the energy system isn’t just a technical challenge - it’s a communication challenge. Leah Qusba, CEO of Good Power, joins Climate Rising to discuss how public perception, political engag...

22 Jul 45min

McKinsey on Climate Adaptation: The Global Resilience Gap

McKinsey on Climate Adaptation: The Global Resilience Gap

Climate adaptation is emerging as one of the most critical—and least understood—challenges in the climate transition. Mekala Krishnan, Partner at the McKinsey Global Institute, joins Climate Rising to...

8 Jul 46min

Rain: Using Autonomous Aircraft to Stop Wildfires Before They Start

Rain: Using Autonomous Aircraft to Stop Wildfires Before They Start

Wildfires are becoming larger, more destructive, and more expensive every year. But what if the most effective intervention happens not after a fire grows, but within the first few minutes after ignit...

24 Jun 39min

IBM’s Chief Sustainability Officer on AI, Efficiency, and the Future of Sustainable Business

IBM’s Chief Sustainability Officer on AI, Efficiency, and the Future of Sustainable Business

Artificial intelligence is reshaping how businesses operate — but it is also reshaping how companies think about sustainability. Christina Shim, Chief Sustainability Officer at IBM, joins Climate Risi...

10 Jun 35min

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