Oil Slick, Part 1: Mobil's PR Mastermind and the Rise of the Corporate Persona
Drilled4 Feb 2020

Oil Slick, Part 1: Mobil's PR Mastermind and the Rise of the Corporate Persona

Mobil Oil's Herb Schmertz humanized the oil company, creating the "corporate persona," fighting for First Amendment rights to extend to corporations, and laying the groundwork for decades of aggressive media manipulation.

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Episoder(266)

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