Land & Expand Deals | Eleanor Dorfman | 30MPC Hall of Fame

Land & Expand Deals | Eleanor Dorfman | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS: Segmented Team Structure: Down-market teams focus on landing new logos, passing them to expand teams, while up-market AEs handle both acquisition and expansion with retention-based comp. Enterprise Sales Strategies: Use top-down (sell wall-to-wall) or land-and-expand approaches, with the latter yielding higher LTV by scaling through business units first. Deal Inspection Triggers: Monitor $50K deals at stage 3 for POCs and access to power, and stage 5 for mutual action plans and the paper process. Consistent Review Rhythm: Reps update pipelines Monday, managers review Tuesday, deal reviews happen Wednesday, and Eleanor finalizes calls Thursday. ELEANOR'S PATH TO PRESIDENTS CLUB: Head of Sales @ Retool Global Head of Commercial Retention & Regional Director of Commercial Sales @ Segment Global Head of Commercial Renewals and Retention @ Segment Head of Customer Success and Solutions engineering @ Clever Inc RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal 

Episoder(530)

1 (Sell): Discovery without the nonsense chit-chat (Joe Caprio, Cofounder @ Reprise, former VP Sales @ Chorus)

1 (Sell): Discovery without the nonsense chit-chat (Joe Caprio, Cofounder @ Reprise, former VP Sales @ Chorus)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Build rapport by kicking off with PPO (purpose, plan, outcome) instead of chit chat First is best. Rank your top buying signals. The moment you find one, use it and move on. Use situational questions to narrow down the key problem areas in a discovery. Stop finishing sentences for prospects to placate your own insecurities. Let the silence sit. Joe Caprio's Path to President’s Club: Co-Founder, Reprise (today) VP Sales, Chorus VP Sales, InsightSquared RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

12 Mai 202033min

0 (Sell): Five minutes to figure out if this show is worth your time

0 (Sell): Five minutes to figure out if this show is worth your time

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Why in the world would you listen to 30MPC? Four Reasons to Listen: WHAT WE’RE NOT: Not stuck in 1975. Not stuck on fluffy mindset. Only actionable sales tactics. PREPARATION: Recorded for 45 minutes, cut to 30. Some episodes don’t make it. That’s okay. POLAR OPPOSITES: Nick is an Enterprise AE. Armand is a MM Sales Leader. SHOW STRUCTURE: Three actionable tactics at the beginning. The recap email at the end. Four Actionable Tactics How to avoid being forced to demo early Open on the phones by leading with context How to handle the “not interested” email The 3x3 cold email RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

30 Apr 20205min

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