How to Make Prospects Open Up Without Feeling Pressured | Charles Muhlbauer | Ep. 293 (Sell)

How to Make Prospects Open Up Without Feeling Pressured | Charles Muhlbauer | Ep. 293 (Sell)

🎁 Save $50 — Get our step-by-step discovery video course for just $249 with code PODCAST https://www.30mpc.com/course/discovery-course -- ACTIONABLE TAKEAWAYS: Use Humbling Disclaimers: Preface tough questions with softening statements like, “I’m not quite sure how to ask this,” or “This might feel direct.” It lowers defensiveness and makes hard questions land better. Dig Into Prospect Rumblings: Prospects often hint at problems rather than state them outright. Listen for vague concerns and use a humbling disclaimer to drill deeper into the real issue. Refine Bucket Questions: Instead of stating, “Every CRO faces these three problems,” add nuance: “Many CROs I speak with mention challenges like…” This avoids defensiveness and keeps the conversation open. Follow a Clear Flow: Get permission to ask questions, surface problems without assumptions, prompt for real examples, then use humbling disclaimers to quantify impact without making prospects uncomfortable. CHARLES' PATH TO PRESIDENTS CLUB Founder @ DiscoveryCoach.io Sales Enablement Manager @ AlphaSense Lead Revenue Enablement Manager @ CB Insights Senior Sales Training Manager @ CB Insights RESOURCES DISCUSSED Discovery Course Join our weekly newsletter Things you can steal

Episoder(511)

91 (Sell): Joining the resistance to create openings (Josh Braun, Founder @ Josh Braun Sales Training)

91 (Sell): Joining the resistance to create openings (Josh Braun, Founder @ Josh Braun Sales Training)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Label and agree with objections to lower the zone of resistance. Create an opening by asking “what’s your take on [something they can’t do]”. Highlight business impacts by asking “are you aware of [relevant insight]”. Stop reacting and pitching. Instead, lean on humor and interest. PATH TO PRESIDENT’S CLUB Founder, Josh Braun Sales Training Former Head of Sales @ Basecamp Former VP of Inside Sales @ Jellyvision RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

23 Mar 202231min

Playbook: How to land a killer sales job

Playbook: How to land a killer sales job

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. This is how to land a killer sales job. FOUR ACTIONABLE TAKEAWAYS Build a top 25 accounts list that meet your criteria on space, prestige, size, etc. Have a non-hideous resume with short, punchy sentences and specific numbers. Prep for your interview by developing a point of view from the company’s perspective. Don't be afraid to negotiate the terms of your deal. If you don’t ask, you’ll never get. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

16 Mar 202234min

90 (Sell): Your questions answered on how to be a cold calling machine

90 (Sell): Your questions answered on how to be a cold calling machine

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 WHAT YOU’LL HEAR Tone, prep, and cold calling fundamentals Openers & value pops Handling objections RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

9 Mar 202231min

89 (Sell): Selling to executives at the enterprise level (Ian Koniak, Founder of Ian Koniak Sales Training)

89 (Sell): Selling to executives at the enterprise level (Ian Koniak, Founder of Ian Koniak Sales Training)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Start your calls with a point of view on how you can help your prospect. Kill the deck in the first meeting with the executive, focus on listening. Sell the discovery process and yo-yo sell without fatiguing your executive. Target new executives - they’re usually brought in to solve problems. PATH TO PRESIDENT’S CLUB Founder of Ian Koniak sales training/consulting Former Strategic Account Director @ Salesforce.com RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

2 Mar 202234min

88 (Sell): Injecting your demos with discovery (Mor Assouline, Founder of FDTC)

88 (Sell): Injecting your demos with discovery (Mor Assouline, Founder of FDTC)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Start your demo with a round of intros + what each person wants to get out of the call. Recap stories and pain points from your disco before showing a related feature. Validate whether or not the feature you showed actually solves their problem. Justify the questions you ask to help lower the customer’s guard. PATH TO PRESIDENT’S CLUB Founder of FDTC (From Demo To Close)  Former VP of Sales @ Okendo RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

23 Feb 202231min

87 (Sell): Staying ahead with MEDDICC (Andy Whyte, Founder MEDDICC™)

87 (Sell): Staying ahead with MEDDICC (Andy Whyte, Founder MEDDICC™)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Ask about the last time they bought something before asking for buying process. Don’t be afraid to call out when a deal doesn’t appear to be a top priority anymore. Get your execs involved when dealing with the buyer’s executive team. Demonstrate the research you’ve done EARLY in the sales cycle. PATH TO PRESIDENT’S CLUB Founder MEDDICC™ RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

16 Feb 202230min

86 (Sell): Nailing the tone of your discovery (Marcus Chan, Venli Consulting)

86 (Sell): Nailing the tone of your discovery (Marcus Chan, Venli Consulting)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Roleplay the worst case scenario over and over again until you feel confidence. Reference a similar company that you work with in early-stage voicemails. Keep it cool when you jump on a call with an executive. Over-structure is the enemy. Use why questions to understand the intent behind the priorities. PATH TO PRESIDENT’S CLUB President of Venli Consulting Creator of the 6-Figure Sales Academy Founding member at RevGenius Member of the Forbes Business Council Salesforce Top Sales Influencer to Follow RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

9 Feb 202236min

85 (Sell): Selling the partnership instead of the widget (Dan Cutler, Head of Sales)

85 (Sell): Selling the partnership instead of the widget (Dan Cutler, Head of Sales)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Strive to get 3/3 criteria before give price: technical validation, budget, power. Go exec-to-exec when you’re below the line. Never sell alone. Before you talk at the CXO, start by asking why you’re in the room at all today. Attach your product to key initiatives surrounding making money or saving money. PATH TO PRESIDENT’S CLUB Head of Enterprise Sales @ thepowersthatbe Former Sr. Director of North America Salse @ Particle Former Director of Strategic Accounts @ Box RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

2 Feb 202230min

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