What It Takes with Olly Fawcett26 Mar 2025

Starting a Market Leading Premium Brand from a Shed - Raissa De Hass

In this episode of What It Takes, we sit down with Raissa de Haas, the dynamic co-founder of Double Dutch Drinks, a brand that's taken the beverage industry by storm with its premium mixers.

Raissa shares the incredible journey of how she and her twin sister, Joyce, started their business from scratch, turning a passion for craft cocktails into an award-winning drinks company.

Raissa opens up about the challenges they faced as young entrepreneurs in a competitive market, from securing initial funding to scaling production while maintaining quality. She reveals the key moments that shaped their success, including building relationships with top-tier bartenders and creating a distinctive brand identity in a crowded space.

Raissa also delves into what it truly takes to run a thriving drinks brand. From leading with innovation to staying resilient in the face of setbacks, she shares her top strategies for scaling sustainably, fostering a strong company culture, and continuing to push boundaries in the drinks industry.

Whether you're an aspiring entrepreneur or curious about the secrets behind building a globally recognised brand, this episode is filled with actionable insights on what it takes to succeed.

Follow Raissa:

https://www.linkedin.com/in/raissa-de-haas-02740a61/ https://www.instagram.com/doubledutchdrinks/?hl=en

Follow Olly: https://www.instagram.com/olly.303/https://www.tiktok.com/@ollyfawcett303?is_from_webapp=1&sender_device=pchttps://www.linkedin.com/in/olly-fawcett-668566177/

Get frequent behind the scenes updates from Olly: https://whatittakes.kit.com/51cd36dc35

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(68)

CLIP: What Every Premium Brand Can Learn From Fine Wine | CEO of WineFi

Watch full episode here: https://www.youtube.com/watch?v=auPPJmwXNO8Everyone in wine investment claimed to have an algorithm. When Callum Woodcock went to hire his head of investment, he found out alm...

15 Okt 6min

How Tax-Free Wine Returns Beat the Volatile Stock Market | CEO, WineFi, Callum Woodcock

Everyone in wine investment claimed to have an algorithm. When Callum Woodcock went to hire his head of investment, he found out almost none of them did, and what WineFi built instead let it rise whil...

13 Okt 1h 20min

CLIP: The "Chaos Theory" of ADHD | Marisa Poster, Perfect Ted

Watch The Full Video Here: https://youtu.be/Jz8iP5f_cyE Marisa Poster was diagnosed with ADHD while in university, and this clip explains why she needed a co-founder, Teddie Levenfiche. Together, they...

7 Okt 6min

CLIP: Why Kindred's Justine Palefsky Refuses To Let Hosts Get Paid!

Watch full episode here: https://www.youtube.com/watch?v=Vzi7WIDadKMJustine Palefsky co-founded Kindred by cold-emailing a spreadsheet full of her old colleagues' spare rooms. Four years later it's a ...

1 Okt 5min

How To Build A Business That Beats Giants Like Airbnb | Co-Founder of Kindred, Justine Palefsky

Justine Palefsky co-founded Kindred by cold-emailing a spreadsheet full of her old colleagues' spare rooms. Four years later it's a $150M-backed home-swapping network with 400,000 members who've hoste...

29 Sep 1h 39min

CLIP: One Google Ranking Saved My ENTIRE Business | George Sullivan

Watch full episode here: https://youtu.be/yuPWhdEfCfkGeorge Sullivan was written off as a kid, kicked out of a school his parents nearly broke themselves paying for, undiagnosed ADHD, and eight jobs i...

23 Sep 4min

Turning A Hobby Into A £350M Brand | George Sullivan, The Sole Supplier

George Sullivan was written off as a kid, kicked out of a school his parents nearly broke themselves paying for, undiagnosed ADHD, and eight jobs in three years before he ever built anything real.13 y...

22 Sep 1h 26min

CLIP: The Worst Gig of My Career with Eshaan Akbar

Watch the full episode here: https://www.youtube.com/watch?v=g1dDekfoibMFrom Bollywood dance choreographer… to HSBC speechwriter… to one of the sharpest comics in the UK.Eshaan Akbar breaks down what ...

16 Sep 7min