Producer Toolkit: Marketing & Sales, Pt 2 - Navigating trade shows
This episode explores what a trade show actually feels like for a farmer who flew in on money his community pooled together, why a sausage dog opened a door that hundreds of cold emails couldn't, and ...
14 Sep 43min
Producer Toolkit: Marketing & Sales, Pt 1 - The power of story
This episode explores why specialty coffee is a luxury business that runs on story more than flavour. Part of The Coffee Producer Toolkit, a series made in collaboration with Lucia Solis, it will help...
14 Sep 37min
Producer Toolkit: Fermentation, Pt 3 - Is using yeast cheating? And who decides?
This episode explores why 30 cents a kilo is trivial for a large farm and unaffordable for a small one, the strange power imbalance that lets roasters define quality when nobody asks a winemaker what ...
24 Aug 32min
Producer Toolkit: Fermentation, Pt 2 - The case for avoiding exciting fermentations
This episode explores why the specialty industry's obsession with exotic processing is a dangerous signal for farmers, five ways commercial microbes can make a farm more money, and what a well-run fer...
24 Aug 35min
Producer Toolkit: Fermentation, Pt 1 - Nature's lottery and coffee's 3,000-year lag
This episode explores why coffee is only fifteen years into a fermentation revolution that wine and bread went through millennia ago, what's actually happening inside the tank when microbes multiply i...
24 Aug 22min
Producer Toolkit: Processing, Pt 3 - Critical instruments and poisoned rivers
This episode explores how just a handful of cheap instruments can ensure quality is reproducible year-on-year, and the wastewater crisis poisoning rivers behind picture-perfect coffee farms. Part of T...
9 Aug 28min
Producer Toolkit: Processing, Pt 2 - Drying mistakes that ruin coffee quality
This episode explores the simple drying mistakes that compromise months of careful work, and the low-cost fixes that protect a coffee's shelf life and flavour. Part of The Coffee Producer Toolkit, a s...
9 Aug 30min
Producer Toolkit: Processing, Pt 1 - Coffee rockstars and picking’s brutal economics
This episode explores why chasing avant-garde processing before nailing the basics is a trap for most producers, the brutal economics behind selectively picking and ways to sort coffee cherries in the...
9 Aug 41min
