How to Fully Measure Your Sales Reps | Eleanor Dorfman | 30MPC Hall of Fame

How to Fully Measure Your Sales Reps | Eleanor Dorfman | 30MPC Hall of Fame

ACTIONABLE TAKEAWAYS: SPFs for Short-Term Change: Use SPFs to drive short-term behavior changes. Long-term shifts should align with consistent metrics in your "iron square" framework. Strict Holdover Rules: Allow one quarter for closing open opportunities after a territory change if they’re past stage two. No exceptions ensure fairness and consistency. The Iron Square: Track rep productivity with win rate, AE-sourced pipeline, total pipeline generation, and forecast accuracy, with quota attainment as the central North Star. Customer-First Processes: Avoid letting internal rules disrupt customer experience. Build buffer zones in ROEs and territories to minimize deal handoffs. ELEANOR'S PATH TO PRESIDENTS CLUB: Head of Sales @ Retool Global Head of Commercial Retention & Regional Director of Commercial Sales @ Segment Global Head of Commercial Renewals and Retention @ Segment Head of Customer Success and Solutions engineering @ Clever Inc RESOURCES DISCUSSED: Join our weekly newsletter Things you can steal

Episoder(511)

28 (Sell): Getting above the power line and using executives at every part of the sale (Amit Bendov, CEO of Gong)

28 (Sell): Getting above the power line and using executives at every part of the sale (Amit Bendov, CEO of Gong)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Get to power by asking someone to sign an NDA - requires a certain rank in the org Find the lowest ranking person in the company who can still buy something Raise prices to get to power - $10k purchases won’t get you to execs Bring in your executives for referrals, for early sponsorship, or for closing it all up Amit Bendov’s Path to President’s Club CEO, Gong.io CEO, SiSense CMO, Panaya RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

18 Nov 202023min

27 (Sell): Playing guitar poorly (in the episode) and using GIFs in hyper-personalization (Jeremy Leveille, Top AE at LeadIQ)

27 (Sell): Playing guitar poorly (in the episode) and using GIFs in hyper-personalization (Jeremy Leveille, Top AE at LeadIQ)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Build a shared G Drive of screenshots and GIFs for every competitor and situation Skip the pleasantries in your emails. I know you’re on this competitor, here’s a GIF. Know what to look for before you look for it. Stack rank your triggers, then research. “Hey it’s Jeremy from LeadIQ, is it cool if I explain the reason for my call in RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

11 Nov 202025min

26 (Sell): Stop the connect and pitch, get your customers talking (James “Saywhatsales” Buckley, JBarrows Consulting)

26 (Sell): Stop the connect and pitch, get your customers talking (James “Saywhatsales” Buckley, JBarrows Consulting)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Start all of your LinkedIn interactions with info about them and a tailored video Mix up your account based tailoring and person level tailoring Start every disco with “what do you wanna get out of this call?” Open with “thanks for taking my call, do you have a moment before your next meeting?” James Buckley’s Path to President’s Club Director of Sales Evolution and Execution at JBarrows Consulting Board Of Directors & Host of The UNCrushed Podcast RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

4 Nov 202025min

25 (Sell): Using the humbling disclaimer to ask your hardest discovery questions (Charles Muhlbauer, Training @ CB Insights)

25 (Sell): Using the humbling disclaimer to ask your hardest discovery questions (Charles Muhlbauer, Training @ CB Insights)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways The humbling disclaimer: “I feel a bit crazy asking this question, but…” Use the scale - “is this a 1 meaning it’s the worst thing you’ve ever seen, or a 10?” Take the headtrash out on your calls and be overly transparent in your discovery Clarify, isolate, address the problems in a negotiation Charles Muhlbauer’s Path to President’s Club: Sr Biz Dev Training Manager at CB Insights Founder at SalesShare RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

28 Okt 202025min

24 (Sell): Let your customers out of the deal and get to the truth without your smelly commission breath (Josh Braun, Founder at Josh Braun Sales Training)

24 (Sell): Let your customers out of the deal and get to the truth without your smelly commission breath (Josh Braun, Founder at Josh Braun Sales Training)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways Detach from the outcome and just focus on finding the truth Use an accusation audit when asking questions: “Would it be ridiculous if…” Use “Have you given up on _____” as your one sentence breakup email Mirror the last three words of an objection, then label it with “sounds like ___” Josh Braun’s Path to President’s Club: Founder, Josh Braun Sales Training Head of Sales, Basecamp VP of Inside Sales, Jellyvision RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

21 Okt 202028min

23 (Sell): Cutting your days to close in half through light speed discovery (Justin Welsh, Founder at JW Strategic Advisory)

23 (Sell): Cutting your days to close in half through light speed discovery (Justin Welsh, Founder at JW Strategic Advisory)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Plant pain early in your discovery through extreme industry expertise Use an upfront contract to propose next steps at the beginning of the call Use the rule of 2 when you hit a tough objection - “this typically means 1 of 2 things” Ask for permission before hard questions like “if you didn’t have a team, would you buy?” Justin Welsh’s Path to President’s Club: Founder, Justin D Welsh, LLC Head of Sales at PatientPop Director of Sales at ZocDoc RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

14 Okt 202028min

22 (Sell): Being disarmingly blunt and disqualifying early (Alex Bruschi, Director of Acquisitions at Towerpoint)

22 (Sell): Being disarmingly blunt and disqualifying early (Alex Bruschi, Director of Acquisitions at Towerpoint)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways Use as few words as possible when answering a question Don’t be afraid to walk away from a deal and tell a customer it might not make sense Stop tip toeing around your discovery and ask the biggest DQ questions first “It’s okay to say no and I don’t wanna make these calls anyway” Alex Bruschi’s Path to President’s Club: Director of Acquisitions, Towerpoint 130% to quota and winner of one of the largest transactions at TowerPoint RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

7 Okt 202026min

21 (Sell): Double dialing, picking up the phone when you get an objection, and sending free coffee (Ashley Kelly, Sr Director of SDR at Brex)

21 (Sell): Double dialing, picking up the phone when you get an objection, and sending free coffee (Ashley Kelly, Sr Director of SDR at Brex)

Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Four Actionable Takeaways: Send Nick a coffee so he can feel important too 100 activities per day - mix up phone, email, LinkedIn, and Sendoso Multiple dials per day - don’t hesitate to hit one contact multiple times Dial around the organization - get intel from the CFO, use it on the controller Pick up the phone the moment you see an objection and hit ‘em hard Ashley Kelly’s Path to President’s Club: Sr Director, Sales Development at Brex Co-Founder, SDReady Director, Sales Development at Lever RESOURCES DISCUSSED Join our weekly newsletter Things you can steal

30 Sep 202026min

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