Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

Episoder(1160)

The Human Zero Day Series | Ep1164: Shaping the Future of AI Media with David Luebke

The Human Zero Day Series | Ep1164: Shaping the Future of AI Media with David Luebke

David Luebke traces his path from chemist-turned-computer scientist to Vice President of Research at NVIDIA. He recounts the breakthroughs in GPU computing, RTX ray tracing, and the moment StyleGAN first produced a human face so realistic it changed his career trajectory. That discovery sparked not only excitement but concern, leading him to explore authentication, attribution, and media forensics. Today, he argues that AI media is moving from parlor trick to utility, where the key challenge is less “real or fake” and more context, intent, and accountability. Looking forward, he envisions unifying physics-based graphics with data-driven AI to transform how images and interactions are created—while developing humanistic AI agents that can truly perceive, respond, and collaborate with people.

28 Aug 27min

The Human Zero Day Series | Ep1163: Benjamin Corll: Human Risk in Cybersecurity

The Human Zero Day Series | Ep1163: Benjamin Corll: Human Risk in Cybersecurity

With decades in cybersecurity, Benjamin Corll has seen threat landscapes evolve from simple antivirus battles to AI-driven social engineering. For Corll, every breach traces back to people—both as the strongest defense and the weakest link. In this conversation, he unpacks the persistence of ransomware and business email compromise, the rise of AI-assisted fraud, and why criminals increasingly “log in” instead of “hack in.” He explains why defense in depth must integrate technology with human training, process checkpoints, and zero trust principles. Most importantly, Corll shares how to make awareness programs relevant, engaging, and role-specific—turning employees into active sensors who strengthen security culture from within.

27 Aug 32min

The Human Zero Day Series | Ep1162: Tal Hassner: Rethinking Deepfake Defense

The Human Zero Day Series | Ep1162: Tal Hassner: Rethinking Deepfake Defense

From disappearing people in videos in the late 1990s to shaping AI and vision systems at Intel, Tal Hassner, Chief Scientist for Computer Vision, has watched synthetic media evolve from lab curiosities to global challenges. In this conversation, he dismantles the idea that “is it fake?” is the central question for security. Instead, he lays out a three-pillar approach—provenance, attribution, and integrity—that can outlast the arms race between deepfake creators and detectors. Drawing on decades of research and product experience, Hassner explains why harmful content remains harmful regardless of its origin, and why enterprises must shift from chasing fakes to building trust into their systems from the ground up.

21 Aug 41min

The Human Zero Day Series | Ep1161: Dr. Joshua Scarpino: Personalizing Security Culture

The Human Zero Day Series | Ep1161: Dr. Joshua Scarpino: Personalizing Security Culture

From phishing tests to AI-driven impersonation scams, Joshua Scarpino has seen firsthand how the human element remains the most critical factor in cybersecurity. Drawing on his experience across organizations from NIST to Trust Engine, he explains why technology alone can’t safeguard an enterprise. Instead, effective defense comes from a culture where security is personal—linked to daily habits and values employees carry beyond the workplace. With threats evolving faster than traditional training can adapt, Scarpino shares how bite-sized, relevant, and personalized awareness programs not only reduce risk but transform how teams think, act, and protect.

14 Aug 16min

The Human Zero Day Series | Ep1160: Ira Winkler: Awareness Is Not a Strategy

The Human Zero Day Series | Ep1160: Ira Winkler: Awareness Is Not a Strategy

How do you protect an organization when every link in the chain can—and will—fail? Ira Winkler, NSA veteran and author of You Can Stop Stupid, unpacks why human error isn’t the root of security breaches—it’s the visible tip of deeper systemic gaps. From smashing the myth of awareness-as-strategy to advocating for consequence-driven behavior change, Ira brings sharp wit and decades of hands-on insight. His stories span black-bag hacks, social engineering triumphs, and boardroom-level shifts needed to reimagine how we address human vulnerabilities in a world of zero days.

13 Aug 34min

The Human Zero Day Series | Ep1159: Daniel Flowe: Building Trust in Digital Identity

The Human Zero Day Series | Ep1159: Daniel Flowe: Building Trust in Digital Identity

What happens when your “meatspace” identity can no longer keep up with your digital life? Daniel Flowe, Head of Digital Identity at the London Stock Exchange Group, takes us inside the tectonic shift reshaping how we verify who we are online. From the flaws of content-based systems to the promise—and risks—of government-issued e-IDs, he unpacks what equitable, secure, and scalable identity should look like in an AI-infused world. With insights drawn from India, Africa, and beyond, Daniel reveals why the West is lagging—and what we must do to catch up.

9 Aug 18min

The Human Zero Day Series | Ep1158: Beni Beeri Issembert: Who Am I in AI?

The Human Zero Day Series | Ep1158: Beni Beeri Issembert: Who Am I in AI?

Beni Beeri Issembert’s journey from aspiring philosopher to Head of AI Research and Ethics at Metaphysic is anything but linear. With a deep reverence for Nietzsche and an early curiosity about ethics in technology—long before it became a buzzword—Beni brings a rare perspective to synthetic media and AI. In this thought-provoking conversation, he explores how deepfakes challenge our sense of truth, what it means to have an identity in a world of synthetic realities, and why human discernment remains our most powerful tool. As AI continues to blur the lines between real and fake, Beni offers a hopeful yet grounded view on how we might navigate the future—with integrity, curiosity, and resilience.

7 Aug 22min

The Human Zero Day Series | Ep1157: Akis Papadopoulos: Verifying What’s Real

The Human Zero Day Series | Ep1157: Akis Papadopoulos: Verifying What’s Real

Years before deepfakes hit the mainstream, Akis Papadopoulos was already sounding the alarm. From early GAN breakthroughs to today’s ultra-realistic, low-res media threats, he’s led research at the intersection of AI, media forensics, and public trust. In this episode, he explores why detection alone isn’t enough—and how explainability, user experience, and civic responsibility must shape our response to synthetic media.

5 Aug 22min

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