Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

Securing the AI Wild West: A Conversation with Elad Schulman, CEO of Lasso

The arrival of Generative AI marks perhaps the fastest and most dramatic technological change we've ever experienced, reshaping cybersecurity at a pace most organizations are unprepared for. A recent conversation with Elad Schulman, CEO and Co-Founder of Lasso, reinforced my understanding that organizations must rapidly adapt to this new reality, where threats evolve continuously and at an unprecedented rate.Schulman, a seasoned entrepreneur who founded and sold the cybersecurity company Segasec to Mimecast, emphasized that upon entering the Generative AI world about two years ago, it felt like stepping into a "new Wild West." "You need a new sheriff to catch the bad guys," he noted. This metaphor aptly captures the significant challenge organizations face today as traditional security models, built on static defenses and rigid tools, can no longer handle the dynamic, AI-driven threats.What's particularly striking about this transformation is the aggressive adoption of AI tools by employees themselves, without waiting for formal approvals or clear organizational policies. As Schulman explained, "Employees didn't wait for policy or enforcement; they simply started using these tools because they are extraordinarily effective." Such rapid, unsupervised adoption poses significant security challenges, from sensitive data leaks to exposure to new risks previously nonexistent.Lasso’s approach, under Schulman's leadership, focuses on providing organizations with comprehensive visibility into employees' use of AI tools. Instead of attempting to block the technology, their strategy enables safe and efficient AI adoption. "Security shouldn't prevent usage but enable it," Schulman emphasized. "We must help employees elegantly recover from mistakes rather than just block them."This approach represents a substantial shift from traditional security methods, which typically create user friction, harm productivity, and ultimately lead employees to circumvent policies. Organizations restricting AI usage risk undermining their competitive edge. Conversely, adopting this technology without adequate security exposes them to significant new vulnerabilities.Beyond security challenges, AI also opens new defensive opportunities. At Lasso, AI is employed to provide organizations immediate and active visibility into internal data flows, quickly identify threats, and neutralize them. "We are not just creating another security tool but an entire platform enabling organizations to adopt AI safely," Schulman said.From my perspective, we stand at a critical juncture. AI adoption is no longer optional—it’s already here, fundamentally changing the nature of work and security. Organizations strategically integrating AI within their security frameworks will secure a considerable competitive advantage. Those hesitant to do so will find themselves increasingly vulnerable to attacks leveraging precisely these technologies.As Schulman candidly summarized, "We are still learning as we go. Ignoring these changes simply isn't an option. The technology evolves nearly every week." In my view, this agile, adaptive, and proactive approach is precisely what cybersecurity leaders must adopt immediately.About Michael MatiasMichael Matias is the CEO and Co-Founder of Clarity, an AI-powered cybersecurity startup backed by venture capital firms including Bessemer Venture Partners and Walden Catalyst. Clarity develops advanced AI technologies protecting organizations from sophisticated phishing attacks and AI-generated social engineering threats, including deepfakes. Before founding Clarity, Matias studied Computer Science with a specialization in AI at Stanford University and led cybersecurity teams in Unit 8200 of the Israel Defense Forces. Forbes Israel recognized him early on, naming him to the exclusive 18Under18 list in 2013 and the Forbes 30Under30 list thereafter. Matias authored the book Age is Only an Int and hosts the podcast 20MinuteLeaders.

Episoder(1147)

Ep1034: Roy Akerman | Co-Founder, CEO, Rezonate

Ep1034: Roy Akerman | Co-Founder, CEO, Rezonate

In this episode of 20 Minute Leaders, Michael hosts Roy Akerman, former head of the operational unit for countering espionage and cyber terrorism in the Israeli Prime Minister's Office, where he also met his Co-Founder of their cloud protection startup, Ori Amiga. After leading creative operations to protect the state's infrastructure, they decided to develop a platform that will solve what they define as the next challenge for big companies: identity-based threats to the company's systems.Rezonate, an identity-centric security platform, locates sophisticated unusual behaviors within an organization's systems, among customers, employees, etc.—and presents the organization with a sort of storyline view of where the treatment of each problem stands.Roy, the CEO of Rezonate, will talk about the next challenges in the field of cloud security and his passionate career path.

25 Jul 202319min

Ep1033: Omer Egozi | Co-Founder & CEO, Triplan

Ep1033: Omer Egozi | Co-Founder & CEO, Triplan

Dive into the fascinating world of travel tech with the newest episode of 20 Minute Leaders! Join us on 20 Minute Leaders for a whirlwind adventure with Omer Egozi, Co-founder and CEO of Trip Plan! Discover his lifelong passion for travel and the origins of his innovative travel-tech venture. Tune in for an exciting exploration of travel, technology, and global experiences in just 20 minutes. Don't miss out! #Podcast #TravelTech #TechLeaders #Innovation #TripPlan #20MinuteLeaders

10 Jul 202322min

Ep1032: Tali Gross | CEO, SixtyFive

Ep1032: Tali Gross | CEO, SixtyFive

With the rising cost of living, millions of American seniors find themselves in economic hardship. Don't miss this episode with Tali Gross, CEO and Co-founder of SixtyFive. Discover how their home equity investment (HEI) product empowers seniors to transform their home equity into an accessible income on demand.

29 Jun 202321min

Ep1031: Donna Griffit | Corporate Storyteller

Ep1031: Donna Griffit | Corporate Storyteller

Donna Griffit, Corporate Storyteller, has worked globally for over 16 years with Fortune 500 companies, Start-Ups and investors in a wide variety of industries. She has consulted and trained clients in over 30 countries, helping them create, edit and deliver verbal and written presentations, pitches and messages. Donna has the ability to magically spin raw data into compelling stories that captivate audiences and drive to results. Through her guidance clients have raised over half a billion dollars. To learn more, visit DonnaGriffit.com

6 Jun 202321min

Ep1030: Lior Handelsman | General Partner, Grove Ventures

Ep1030: Lior Handelsman | General Partner, Grove Ventures

Lior Handelsman is a General Partner at Grove Ventures, a leading early-stage VC fund with more than half-a-billion dollars under management. Grove Ventures partners early with exceptional Israeli entrepreneurs who believe that the Deep Future is now and are ready to build it. As a General Partner, Lior led the fund’s investments in companies like Protai, NoTraffic, Luminescent, Protai, Teramount, Mirato, and Vocai, among others. Prior to joining Grove Ventures, Lior was one of the founders of SolarEdge (NASDAQ:SEDG). He took part in inventing and developing the company’s technology and saw it grow from a small startup to a multi-billion dollar global company, with a market leadership position in the smart and renewable energy markets. Before SolarEdge, Lior spent 11 years leading research and development teams and directing large-scale, multidisciplinary R&D projects in power electronics, analog design, communications, and signal processing at the Intelligence Corps Technology Unit – Unit 81. Lior holds a B.S. in Electrical Engineering (cum laude) and an MBA from the Technion, Israel Institute of Technology.

30 Mai 202321min

Ep1029: Andrew Schmertz | CEO, Hopscotch Air

Ep1029: Andrew Schmertz | CEO, Hopscotch Air

Andrew Schmertz is a seasoned entrepreneur and the CEO of Hopscotch Air, about 10 years ago, this former lawyer and TV contributor, discovered a very special demand in the air transport market- and set out to build his commercial airline company from scratch. This is a great episode about spotting opportunities and building crazy businesses from scratch. Enjoy!

16 Mai 202322min

Ep1028: Sascha Lock | Head of Media & Performance Analytics, AMP Agency

Ep1028: Sascha Lock | Head of Media & Performance Analytics, AMP Agency

Sascha is an advertising executive with over 15 years of experience in the industry, working in the USA and Germany. He has worked on a variety of campaigns for clients ranging from Fortune 500 companies to small businesses, such as Fidelity Investments, Ahold-Delhaize, and Avocados From Mexico, and has a track record of delivering innovative solutions. His career began in digital media planning, where he learned the ins and outs of strategy, buying, and target audience development. From there, he moved into hybrid media and account management positions working with clients to develop and execute marketing strategies. In his current role as SVP, Media & Performance Analytics, he leads a team of professionals to develop, execute, and measure integrated campaigns across all channels for the Integrated Agency Group within Advantage Solutions, including AMP Agency, Upshot, and Halverson Group. Outside of work, he is a co-chair of the disABILITIES in ACTION enterprise resource group within Advantage Solutions’ DE&I Council.

11 Mai 202321min

Ep1027: Steve Blue | CEO, Miller Ingenuity

Ep1027: Steve Blue | CEO, Miller Ingenuity

Steve is President & CEO of Miller Ingenuity, an international manufacturer of high technology products that save lives and preserve the environment. Steve has published five books that teach senior leaders and CEOs how to increase profit, take market share, and destroy competition. He is an internationally recognized expert on leading change and business transformation. Steve is a highly-acclaimed keynote speaker, having addressed audiences at Harvard Business School, The United Nations, Carnegie Hall, Industry Week, The World Safe Summit, CEO Clubs International and Medtronic Corporation. His leadership insights have been featured in The Wall Street Journal, Fox News, Fox Business Channel, CNN, CNBC, Forbes, Fortune, CEO World, Business Week and Success Magazines.

1 Mai 202321min

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