MadTech Daily: McDonald’s Bets on $1bn Ad Business; Temu Cuts $1bn Fake Influencer Network on Meta
In today’s Digest, we discuss McDonald’s betting on a USD$1bn (£750m) ad business as it joins the commerce-media gold rush, Temu cutting a USD$1bn (£750m) fake influencer network on Meta, and TikTok s...
28 Sep 1min
ExchangeWire on Google's Ad Tech Rules, OOH Advertising, and John Lewis' YouTube Chatshow
In this episode of The MadTech Podcast, ExchangeWire's head of marketing, Grainne Reid, is joined by COO Lindsay Rowntree and John Still, head of content. They discuss Google's ad tech rules, OOH adve...
25 Sep 33min
MadTech Daily: Citi Enters Advertising With New Ad Business; IAB Europe Finds Growing Momentum for Agentic Ad Buying
In today’s MadTech Daily, we discuss Citi entering advertising with a new ad business, IAB Europe finding growing momentum for agentic ad buying, and Alibaba unveiling an AI roadmap to drive monetisat...
25 Sep 1min
MadTech Daily: Shopify Taps Meta’s Muse for Agentic Checkout; Brian O’Kelley’s Startup Makes AI Agent Pivot
In today’s MadTech Daily, we discuss Shopify tapping Meta’s Muse for agentic checkout, Brian O’Kelley’s startup pivoting to AI agents, and a Microsoft patent revealing plans to pause games for ads.
24 Sep 1min
MadTech Daily: Paramount Clears Legal Hurdle Ahead of Warner Merger; Amazon Bars Meta’s Muse From Agentic Shopping
In today’s MadTech Daily, we look at Paramount clearing a legal hurdle ahead of its Warner merger, Amazon blocking Meta’s AI assistant in an agentic shopping standoff, and Ant Group reshaping Alipay f...
23 Sep 1min
MadTech Daily: Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA Infillion Acquires Foursquare; McCann Merges FP7 & MullenLowe in MENA
In today’s MadTech Daily, we cover Infillion acquiring Foursquare in a location data deal, McCann merging FP7 and MullenLowe in MENA, and OpenAI rolling out a youth safety plan for Australia.
22 Sep 1min
MadTech Daily: Court Unseals Google Ad Tech Remedies Decision; Taboola Acquires Rival
In today’s MadTech Daily, we discuss the global programmatic DOOH market reaching $1.34bn, Shein shares sinking to a post-IPO low after an underperform rating, and Ozone launching Arc to enter perform...
21 Sep 1min
The Future of the Open Web With Aly Nurmohamed and Christer Ljones
Aly Nurmohamed, founder and CEO of Nodals AI, and Christer Ljones, director of advertising data capabilities at Schibsted, joined ExchangeWire COO Lindsay Rowntree before ATS London to discuss the fut...
18 Sep 41min
