AI’s New Frontier in Data Security: A Conversation with Flow Security CEO Jonathan Roizin

AI’s New Frontier in Data Security: A Conversation with Flow Security CEO Jonathan Roizin

By Michael Matias, CEO of Clarity and Forbes 30 Under 30 alum


Cybersecurity is at a turning point, driven by artificial intelligence (AI). My conversation with Jonathan Roizin, CEO of Flow Security—now part of CrowdStrike—reinforced the urgent need for organizations to rethink data protection strategies in an era of dynamic, fluid information exchange.


The Shifting Nature of Data Security
Roizin, a veteran of elite Israeli cybersecurity organizations, has spent over 15 years tackling cyber threats. His focus on "data in motion" highlights a critical reality: data no longer sits in static environments. It moves continuously across cloud services, SaaS platforms, and APIs, fundamentally altering security needs.


The stakes are enormous. IBM’s 2023 Cost of a Data Breach report revealed that the average breach now costs $4.45 million. Meanwhile, organizations use over 130 SaaS applications, a number increasing nearly 18% annually. Yet, many still rely on outdated security models that assume clear perimeters around data.


The Decline of Traditional Defenses
Roizin emphasized the need to move beyond legacy Data Leakage Prevention (DLP) strategies, which were designed for endpoint security and internal networks. “The boundaries have been broken,” he explained. As organizations migrate to cloud environments like AWS, Google Cloud, and Microsoft Azure, perimeter-based security models are becoming ineffective. Gartner predicts that by 2025, 85% of businesses will operate primarily in the cloud.


AI as a Threat and a Defense Mechanism
The rise of AI compounds security challenges. AI-powered tools—such as coding assistants and automated meeting note-takers—introduce new vulnerabilities. Employees often share sensitive information through unmonitored AI platforms, inadvertently exposing critical data. A Team8 report found AI-driven phishing attacks have surged by more than 2,000%, with nearly half using GPT-generated communications.


Yet, AI also strengthens cybersecurity. Flow Security leverages AI-driven automation to classify and monitor sensitive data in real time, providing dynamic protection that traditional security models cannot achieve.


The Urgent Need for Proactive AI Integration
The future of cybersecurity demands a philosophical shift—security cannot rely on passive visibility. Instead, AI-driven real-time interventions must become the norm. Roizin and I share a conviction: cybersecurity teams should not simply identify risks but actively prevent breaches before they occur.


My work at Clarity reinforces this belief. AI-driven techniques can protect organizations far more effectively than reactive security models. Intelligent automation minimizes false positives, allowing security teams to focus on genuine threats rather than being overwhelmed by noise.


Looking Ahead
This conversation reaffirmed my thesis: cybersecurity must evolve alongside rapidly shifting technological landscapes. Static security frameworks no longer suffice. Organizations must integrate AI-driven defense mechanisms that adapt to the continuous movement of data—or risk falling behind.

Those who embrace this paradigm will unlock unprecedented security resilience. Those who delay may find themselves vulnerable to increasingly sophisticated cyber threats.

Episoder(1148)

Ep979: Eldad Postan-Koren | Co-founder and CEO, Winn.ai

Ep979: Eldad Postan-Koren | Co-founder and CEO, Winn.ai

Eldad Posten-Korn, 37, is the founder and CEO of Winn.AI, a startup that builds an artificial intelligence-based personal assistant for salespeople. The company has been operating for less than a year, raised $17 million as an initial investment, and has 25 employees. The idea behind Winn.AI came after leading sales at DreaMed Diabetes, where he started as a salesman himself. In the past, he also worked at the venture capital fund Ourcrowd as responsible for the business development of the portfolio companies. In addition, Eldad had been an active entrepreneur for the past decade. In recent years, he and his heart surgeon wife Roni co-founded 'Shavot', a non-profit organization for girls' leadership. The organization is already active in 26 cities, with over 3,000 female volunteers. Shavot is also the leader of ""Israeli Girl's Week" where more than 100,000 girls and teenagers will partake in activities meant to inspire women this year. In the past, Eldad founded the "The Sky is the Limit" association that promoted social entrepreneurship for at-risk youth and served as chairman of the student union at the Hebrew University. He also served as an officer in the Israeli navy.

19 Des 202223min

Ep978: Jed Corenthal | Chief Marketing Officer, Phenix

Ep978: Jed Corenthal | Chief Marketing Officer, Phenix

Phenix Jed Corenthal is CMO at Phenix, a company that focuses on broadcasting real-time video streaming for sporting, gaming, and other entertainment events. As the CMO at Phenix, Jed is in charge of overseeing all Marketing and Business Development efforts to ensure that companies in sports and entertainment to grow their audiences. Phenix has perfected a unique real-time streaming technology infrastructure that provides content to broadcast-sized audiences with a latency of less than half a second. He has decades of experience leading marketing, business development, PR, technology, and other revenue-generating positions across a number of industries. Nike, UPS, the NFL, Sony, and Disney are only a few of the many clients Jed’s had over the years.

19 Des 202220min

Ep977: Jon Rathauser | Chief Egg Officer & Co-Founder, Eggmented Reality

Ep977: Jon Rathauser | Chief Egg Officer & Co-Founder, Eggmented Reality

Jon Rathauser is the Chief Egg Officer & Co-Founder at Eggmented Reality, a Co-Chair of the Nevo Alumni organization and advocate of combining social impact with business models that sustain and scale.

18 Des 202221min

Ep976: Daniel Vukelich | President, Association of Medical Device Reprocessors

Ep976: Daniel Vukelich | President, Association of Medical Device Reprocessors

Daniel Vukelich is President & CEO of the Association of Medical Device Reprocessors. AMDR represents the interests of member companies that reprocess “single-use” medical devices in accordance with federal law, for use at hospitals, acute surgical care centers, and physician’s offices. The industry has doubled in size yearly, on average for 20 years – all under Dan’s leadership. In 2020, the reprocessing industry saved providers over $442 million in device acquisition costs and an additional $3.6 million in waste disposal cost savings. AMDR’s members provide reprocessed devices to over 10,300 hospitals. Dan received a B.A. and a law degree from the American University. He is a native of Minneapolis and a member of the Florida and District of Columbia Bars.

17 Des 202222min

Ep975: Gordon Allott | President and CEO, BroadPeak Partners

Ep975: Gordon Allott | President and CEO, BroadPeak Partners

Gordon Allott is the president and CEO of BroadPeak Partners, the developer of the K3. K3 is software that takes data from anywhere, allows users to transform, filter, and unify through an intuitive UI, and send it to anywhere. Before founding BroadPeak Gordon was a consultant and attorney in the financial sector. This included advising a wide variety of bulge bracket banks and hedge funds on derivatives trading. Gordon led the energy trading and risk group for Sapient delivering trading projects for Duke, Constellation, JPMorgan, Chevron, and others. Prior to Sapient he was part of a startup (KWI) leading the USA as VP of Business Development and VP then Asia Pac (now Alstom). Gordon practiced as a derivatives attorney, has a JD from the University of Denver, and a BA from Drake University.

16 Des 202221min

Ep974: Yoni Shohet | Co-Founder & CEO, Valence Security

Ep974: Yoni Shohet | Co-Founder & CEO, Valence Security

Yoni Shohet is a seasoned entrepreneur, with a successful track record in the Israeli cybersecurity landscape. Yoni received his BSc in Mathematics at the age of 19, and completed his service in the Israel Defense Forces as a cybersecurity team leader and project manager at one of Israel’s most esteemed military intelligence units. Valence is the second cybersecurity startup Yoni has founded, following his time as CEO and co-founder of SCADAfence, a pioneer in industrial IoT cybersecurity.

15 Des 202221min

Ep973: Guy Bejerano | CEO & Co-founder, SafeBreach

Ep973: Guy Bejerano | CEO & Co-founder, SafeBreach

Guy Bejerano is co-founder and CEO of SafeBreach, a pioneer in the continuous security validation category. Prior to SafeBreach, Guy was CSO of LivePerson, leading the security of one of the world's largest cloud platforms and providing security for more than 1 billion web visits across the internet each month. Guy has more than 24 years of expertise in operational, application, and network security, specializing in building security programs for global companies and cloud services, including the Information Security branch and red-team operations of the Israeli Air-Force.

14 Des 202221min

Ep972: Kevin Tate | Chief Marketing Officer, Clearbit

Ep972: Kevin Tate | Chief Marketing Officer, Clearbit

Kevin Tate helps Clearbit reach B2B companies that are trying to better understand their customers and optimize their digital funnel. He has over 20 years of leadership experience in sales, marketing, and product, and deep expertise in enterprise SaaS, eCommerce, digital marketing, social media, and IoT. Prior to joining Clearbit, Kevin held executive roles at SurveyMonkey, Chirpify, and ShopIgniter.

14 Des 202220min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
finansredaksjonen
utbytte
morgenkaffen-med-finansavisen
rss-sunn-okonomi
livet-pa-veien-med-jan-erik-larssen
aksjesladder
stormkast-med-valebrokk-stordalen
stinn-av-gryn
lederpodden
pengesnakk
rss-impressions-2
aksjepodden
rss-investering-gjort-enkelt