AI’s New Frontier in Data Security: A Conversation with Flow Security CEO Jonathan Roizin

AI’s New Frontier in Data Security: A Conversation with Flow Security CEO Jonathan Roizin

By Michael Matias, CEO of Clarity and Forbes 30 Under 30 alum


Cybersecurity is at a turning point, driven by artificial intelligence (AI). My conversation with Jonathan Roizin, CEO of Flow Security—now part of CrowdStrike—reinforced the urgent need for organizations to rethink data protection strategies in an era of dynamic, fluid information exchange.


The Shifting Nature of Data Security
Roizin, a veteran of elite Israeli cybersecurity organizations, has spent over 15 years tackling cyber threats. His focus on "data in motion" highlights a critical reality: data no longer sits in static environments. It moves continuously across cloud services, SaaS platforms, and APIs, fundamentally altering security needs.


The stakes are enormous. IBM’s 2023 Cost of a Data Breach report revealed that the average breach now costs $4.45 million. Meanwhile, organizations use over 130 SaaS applications, a number increasing nearly 18% annually. Yet, many still rely on outdated security models that assume clear perimeters around data.


The Decline of Traditional Defenses
Roizin emphasized the need to move beyond legacy Data Leakage Prevention (DLP) strategies, which were designed for endpoint security and internal networks. “The boundaries have been broken,” he explained. As organizations migrate to cloud environments like AWS, Google Cloud, and Microsoft Azure, perimeter-based security models are becoming ineffective. Gartner predicts that by 2025, 85% of businesses will operate primarily in the cloud.


AI as a Threat and a Defense Mechanism
The rise of AI compounds security challenges. AI-powered tools—such as coding assistants and automated meeting note-takers—introduce new vulnerabilities. Employees often share sensitive information through unmonitored AI platforms, inadvertently exposing critical data. A Team8 report found AI-driven phishing attacks have surged by more than 2,000%, with nearly half using GPT-generated communications.


Yet, AI also strengthens cybersecurity. Flow Security leverages AI-driven automation to classify and monitor sensitive data in real time, providing dynamic protection that traditional security models cannot achieve.


The Urgent Need for Proactive AI Integration
The future of cybersecurity demands a philosophical shift—security cannot rely on passive visibility. Instead, AI-driven real-time interventions must become the norm. Roizin and I share a conviction: cybersecurity teams should not simply identify risks but actively prevent breaches before they occur.


My work at Clarity reinforces this belief. AI-driven techniques can protect organizations far more effectively than reactive security models. Intelligent automation minimizes false positives, allowing security teams to focus on genuine threats rather than being overwhelmed by noise.


Looking Ahead
This conversation reaffirmed my thesis: cybersecurity must evolve alongside rapidly shifting technological landscapes. Static security frameworks no longer suffice. Organizations must integrate AI-driven defense mechanisms that adapt to the continuous movement of data—or risk falling behind.

Those who embrace this paradigm will unlock unprecedented security resilience. Those who delay may find themselves vulnerable to increasingly sophisticated cyber threats.

Episoder(1145)

Ep1122: Revolutionizing Video Marketing: Asaf Yanai on How Alison AI Transforms Creative Strategies with AI-Powered Insights

Ep1122: Revolutionizing Video Marketing: Asaf Yanai on How Alison AI Transforms Creative Strategies with AI-Powered Insights

Asaf Yanai takes us through his evolution from a career in traditional marketing to co-founding Allison AI, a company that's transforming how brands approach video content. Drawing on his work with global giants like Unilever and Procter & Gamble, Asaf highlights the challenges of traditional A/B testing and how Allison AI uses advanced data and AI to create more effective and personalized video campaigns. He also discusses bridging the gap between creative and media teams, offering a glimpse into the future of digital marketing where creativity is seamlessly integrated with data-driven insights.

20 Aug 202420min

Ep1121: Avichay Nissenbaum – From Startup Triumphs to Mentorship Mastery

Ep1121: Avichay Nissenbaum – From Startup Triumphs to Mentorship Mastery

Avichay Nissenbaum shares his journey from successful entrepreneur to guiding early-stage founders at Lul Ventures. He delves into the importance of mentorship, navigating the complexities of startup life, and the value of being both a challenger and a listener in building resilient, visionary companies.

15 Aug 202420min

Ep1120: Revolutionizing Health: John Rajchert on Invisible Light Technology

Ep1120: Revolutionizing Health: John Rajchert on Invisible Light Technology

John Rajchert, co-founder and CEO of Lit Thinking, delves into the innovative use of far ultraviolet light to combat aerosolized pathogens such as viruses and bacteria. With over 30 years of experience at Honeywell, John discusses the revolutionary potential of this technology in preventing illnesses like the common cold and COVID-19, highlighting the journey from discovery to application. Learn how Lit Thinking is transforming health and safety standards with groundbreaking light technology that is both effective and safe for humans.

22 Jul 202417min

Ep1119: Upskilling Revolution: Empowering Experts with Eddie Rubinov

Ep1119: Upskilling Revolution: Empowering Experts with Eddie Rubinov

Eddie Rubinov discusses the importance of upskilling in today’s fast-evolving tech landscape. He highlights how his company empowers professionals by offering hands-on courses taught by industry leaders. Rubinov emphasizes the necessity of continuous learning to remain competitive and shares his journey from tech professional to founder, detailing the operational challenges of scaling a global education business.

19 Jul 202418min

Ep1118: Ori Barzilay: Mastering Cybersecurity Investments with Team8

Ep1118: Ori Barzilay: Mastering Cybersecurity Investments with Team8

Dive into Ori Barzilay’s transformative journey from IDF special forces to leading tech investments at Team8. Discover how his hands-on experience in cybersecurity and product management influences his investment strategies, driving innovation in a rapidly evolving tech landscape. Learn about the unique challenges and opportunities in the cybersecurity sector, and how Ori’s broad perspective helps him identify and nurture groundbreaking startups. This episode offers invaluable insights into the future of tech and the dynamic world of early-stage investments.

15 Jul 202417min

Ep1117: Chaim Shiff: Transforming Private Equity with The Elephant

Ep1117: Chaim Shiff: Transforming Private Equity with The Elephant

Chaim Shiff, CEO of The Elephant, dives into the evolving world of secondary markets. Discover how private companies are unlocking liquidity for shareholders while attracting new investors. Learn about the challenges and opportunities in this growing ecosystem and the innovative solutions shaping the future of private equity.

12 Jul 202417min

Ep1116: Meiran Galis: Simplifying Security Compliance for Startups

Ep1116: Meiran Galis: Simplifying Security Compliance for Startups

Meiran Galis shares his journey from tech risk management to founding Scytale, addressing the pain points of security compliance for startups. Discover how his innovative approach simplifies and automates compliance, making it accessible and efficient for growing companies navigating complex regulatory landscapes.

11 Jul 202417min

Ep1114: Hadar Ashuach: Innovating Advocacy: Technology Crowd Wisdom

Ep1114: Hadar Ashuach: Innovating Advocacy: Technology Crowd Wisdom

Hadar Ashuach shares his journey from early tech ventures to leading AdFreeway Israel. Amidst the turmoil of war, he leverages innovative ad technology to combat antisemitism, creating impactful campaigns that amplify Israeli voices and counter misinformation on a global scale.

8 Jul 202417min

Populært innen Business og økonomi

stopp-verden
dine-penger-pengeradet
e24-podden
rss-penger-polser-og-politikk
rss-borsmorgen-okonominyhetene
tid-er-penger-en-podcast-med-peter-warren
pengepodden-2
finansredaksjonen
utbytte
livet-pa-veien-med-jan-erik-larssen
morgenkaffen-med-finansavisen
rss-sunn-okonomi
stormkast-med-valebrokk-stordalen
aksjesladder
lederpodden
stinn-av-gryn
okonomiamatorene
aksjepodden
pengesnakk
boligbobla