Build Your Copywriting Business14 Mai 2025

Changing a Habit? Here's the Cycle You're Going Through (Episode 229)

🟢 Good news: we always have the option to learn and grow as humans.

🟡 Bad news: improving ourselves requires change. And change requires you to go through a 5-stage emotional cycle.

🔴 The worst news: most people are doomed to repeat stages 1 to 3 over and over and over again.

Whether you’re learning to write copy, attempting a consistent gym routine, developing a flossing habit, or any other change, you will go through this emotional cycle.

On today’s episode of the Build Your Copywriting Business podcast, Kate and I are walking you through the 5 stages of the emotional cycle of change and sharing crucial tips to help you make it past stage 3.

If you’ve ever felt like giving up (and who hasn’t?!), you’re going to learn exactly why that is and what you can do to push through the “valley of despair” to reach the pinnacle of success.

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Episoder(351)

Jeff Goldblum Helped Him Land His First Clients - Eli's Story (Episode 296)

OK, OK, you know I hate click bait. But Jeff Goldblum really did help Eli land his first clients—for piano lessons. Wait, what?! On this episode of the Build Your Copywriting Business podcast, Eli g...

7 Okt 37min

Lessons from our first copywriting jobs (Episode 295)

Time to hop in the way, way back machine, friends! We're sharing the good, the bad, and the, yes, ugly lessons we learned from our first copywriting clients, including how Kate missed a client meetin...

30 Sep 31min

State of Copywriting Today: What Aspiring Pros Need to Know (Episode 294)

Do the headlines about AI and job prospects have you a little depressed, confused, or even downright angry? Join the club. Gee, it’s almost as if it benefits the media and the AI companies for us to...

23 Sep 1h 14min

What to Do When Business Feels Slow (Episode 293)

I am not a believer in "slow seasons are a fact of freelancing." I've been doing this long enough (20+ years) to know that 99% of the time, a slow season happens when you stop reaching out to clients...

16 Sep 45min

Copywriting 3.5 Days/Week from Mauritius - Sarah's Story (Episode 292)

CCA student Sarah is copywriting 3.5 days/week from Mauritius and here's the thing: That could—and should!—be ALL of us. I don't mean Mauritius (though if you LOVE island living, then ... yeah ...)....

9 Sep 36min

Are You Skipping This Crucial Copywriting Step? (Episode 291)

In addition to your creative brief (that you need for every project), you need to start with this step—before your fingers even hit your keyboard to write copy. Too many copywriters skip this step an...

2 Sep 27min

What Working Copywriters Wish They'd Known Sooner (Summer of Clients Series)

When you’re just starting out in your copywriting career (or even just considering this as a career path), it’s hard to feel confident when you might not have landed any clients or work yet. That me...

26 Aug 46min

How the Pros Juggle Multiple Clients (Summer of Clients Series)

At some point in you career you WILL have multiple projects at the same time. For most of us who want to work full-time as copywriters, that is the goal! Many of you may be experiencing this already ...

19 Aug 30min