Meta's Adam Mosseri explains how Instagram really works - and how he wants to build Threads

Meta's Adam Mosseri explains how Instagram really works - and how he wants to build Threads

Adam Mosseri's official title is head of Instagram, Meta's massive photo and video app. He also runs Threads, the Twitter clone the company launched two years ago. Unofficially, he's become one of Meta's chief explainers, frequently jumping on social media to defend and proselytize on behalf of his employer. So when I got a chance to interview Mosseri, I had a long list of questions about… lots of things: I wanted to know how Mosseri felt about the company's recent pivot to Trump-friendly policies, and how he looked at TikTok, for instance. And while it may not be the most important thing on Meta's roadmap, I was also really curious about a unique opportunity Mosseri created for himself: the chance to build a brand-new social network from the ground up. What did he want to accomplish with Threads, and what mistakes that earlier social networks made was he hoping to avoid? There's a bunch in here. Take a listen and let me know what you think. Help us plan for the future of Channels by filling out a brief survey: ⁠⁠voxmedia.com/survey⁠⁠. Thank you! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Episoder(601)

Meta's New $1300 Glasses and the Fight to Control AI

Meta's New $1300 Glasses and the Fight to Control AI

I went to Meta’s Silicon Valley headquarters to try Mark Zuckerberg’s newest face computer: a $1,300 pair of virtual-reality glasses that are much lighter and cheaper than Apple’s Vision Pro, and stil...

23 Sep 40min

AI Wants to Shop for You. What Could Go Wrong?

AI Wants to Shop for You. What Could Go Wrong?

AI companies have spent years telling us that we’ll be able to use them to go shopping for us, or book us airplane tickets, or get us awesome restaurant reservations. None of that ever materialized.Bu...

16 Sep 40min

The Atlantic’s CEO on AI, Billionaire Owners, and Moonlighting as a Creator

The Atlantic’s CEO on AI, Billionaire Owners, and Moonlighting as a Creator

Nicholas Thompson runs one of the few media companies that can say things are going pretty well: The Atlantic is profitable, growing, and boasts 1.6 million subscribers.But that's today. What comes ne...

11 Sep 54min

Data Centers, Elon Musk, and the New Politics of Tech, with David Weigel

Data Centers, Elon Musk, and the New Politics of Tech, with David Weigel

Not long ago, most Americans had never heard of data centers. Now most Americans are actively opposed to them.It’s a head-snapping change — one that is befuddling tech bosses, and forcing some politic...

2 Sep 53min

The Weird, Big Business of Microdramas

The Weird, Big Business of Microdramas

Microdramas are the new phone-first soap operas: stories chopped into dozens of one-minute episodes: Low-budget productions filled with romance, werewolves, secret babies, and cliffhangers—and, eventu...

26 Aug 48min

The $12.5 Billion Lakers, the NFL’s TV Fight, and Sports Media’s Big Split

The $12.5 Billion Lakers, the NFL’s TV Fight, and Sports Media’s Big Split

Sports teams keep selling for more money because, in theory, their media rights keep becoming more valuable. But the companies that actually pay for sports TV are starting to push back. John Ourand o...

19 Aug 42min

Joanna Stern on the New Siri, OpenAI’s Weird Gadget, and Life After the Wall Street Journal

Joanna Stern on the New Siri, OpenAI’s Weird Gadget, and Life After the Wall Street Journal

Joanna Stern spent more than a decade explaining technology to Wall Street Journal readers. Now she’s doing it on her own — with a new media company, New Things, and a new book, I Am Not a Robot, abou...

12 Aug 48min

Oliver Darcy on Status, Bari Weiss, and Why Media Reporters Are Too Soft

Oliver Darcy on Status, Bari Weiss, and Why Media Reporters Are Too Soft

Two years ago, Oliver Darcy left CNN and launched Status, a paid newsletter focused on the media business. The basic bet was that readers would pay for the scoops and insider reporting he had been pro...

5 Aug 52min

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