How to Reinvent a Magazine, with Wired’s Katie Drummond

How to Reinvent a Magazine, with Wired’s Katie Drummond

Today we’re talking about how you take a media property that’s been around for a long time, and find a way to bring in new eyeballs — and new revenue. That property is Wired — the place that told you about the internet before the internet even existed — and the person who’s reviving it is Katie Drummond, who has been running the property for a couple of years. As we discuss, Wired has always done interesting and important work — but when Katie got to it, she had a plan to inject it with new life. And it turns out that this plan had Wired perfectly situated to thrive during the Trump 2.0/Elon/Doge era. Also discussed here: Tech’s actual view of Trump; how Canadians actually view America; and how to give yourself a Condé Nast glow-up. Help us plan for the future of Channels by filling out a brief survey: ⁠voxmedia.com/survey⁠. Thank you! Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Episoder(601)

Meta's New $1300 Glasses and the Fight to Control AI

Meta's New $1300 Glasses and the Fight to Control AI

I went to Meta’s Silicon Valley headquarters to try Mark Zuckerberg’s newest face computer: a $1,300 pair of virtual-reality glasses that are much lighter and cheaper than Apple’s Vision Pro, and stil...

23 Sep 40min

AI Wants to Shop for You. What Could Go Wrong?

AI Wants to Shop for You. What Could Go Wrong?

AI companies have spent years telling us that we’ll be able to use them to go shopping for us, or book us airplane tickets, or get us awesome restaurant reservations. None of that ever materialized.Bu...

16 Sep 40min

The Atlantic’s CEO on AI, Billionaire Owners, and Moonlighting as a Creator

The Atlantic’s CEO on AI, Billionaire Owners, and Moonlighting as a Creator

Nicholas Thompson runs one of the few media companies that can say things are going pretty well: The Atlantic is profitable, growing, and boasts 1.6 million subscribers.But that's today. What comes ne...

11 Sep 54min

Data Centers, Elon Musk, and the New Politics of Tech, with David Weigel

Data Centers, Elon Musk, and the New Politics of Tech, with David Weigel

Not long ago, most Americans had never heard of data centers. Now most Americans are actively opposed to them.It’s a head-snapping change — one that is befuddling tech bosses, and forcing some politic...

2 Sep 53min

The Weird, Big Business of Microdramas

The Weird, Big Business of Microdramas

Microdramas are the new phone-first soap operas: stories chopped into dozens of one-minute episodes: Low-budget productions filled with romance, werewolves, secret babies, and cliffhangers—and, eventu...

26 Aug 48min

The $12.5 Billion Lakers, the NFL’s TV Fight, and Sports Media’s Big Split

The $12.5 Billion Lakers, the NFL’s TV Fight, and Sports Media’s Big Split

Sports teams keep selling for more money because, in theory, their media rights keep becoming more valuable. But the companies that actually pay for sports TV are starting to push back. John Ourand o...

19 Aug 42min

Joanna Stern on the New Siri, OpenAI’s Weird Gadget, and Life After the Wall Street Journal

Joanna Stern on the New Siri, OpenAI’s Weird Gadget, and Life After the Wall Street Journal

Joanna Stern spent more than a decade explaining technology to Wall Street Journal readers. Now she’s doing it on her own — with a new media company, New Things, and a new book, I Am Not a Robot, abou...

12 Aug 48min

Oliver Darcy on Status, Bari Weiss, and Why Media Reporters Are Too Soft

Oliver Darcy on Status, Bari Weiss, and Why Media Reporters Are Too Soft

Two years ago, Oliver Darcy left CNN and launched Status, a paid newsletter focused on the media business. The basic bet was that readers would pay for the scoops and insider reporting he had been pro...

5 Aug 52min

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