Adam Neumann: This is How You Build Iconic Companies

Adam Neumann: This is How You Build Iconic Companies

In this recent episode of The Ben & Marc Show, a16z co-founders Marc Andreessen and Ben Horowitz sit down with Adam Neumann—founder of WeWork and now Flow—to unpack one of the most unlikely comeback storie s in tech.

What began as a personal reckoning after a very public fall has become a bold new vision for how we live and belong. Flow isn’t just a real estate company—it’s an operating system for community, built on first-principles software, design, and soul.

Joined by a16z General Partner Erik Torenberg, the group goes deep on:

  • Why Adam’s childhood shaped his obsession with community
  • Adam’s fall from WeWork—and how he found a new path to redemption
  • How Flow is re-architecting real estate from scratch
  • Why loneliness is the greatest design challenge of our time

With reflections on dyslexia, the American dream, and the thin line between failure and greatness, this is a candid and wide-ranging conversation about redemption, vision, and building something that matters in this world. We hope you enjoy this deeply human conversation about the future of living.

Timecodes

00:00 Introduction

00:51 Adam's Early Life and Family Background

07:56 Military Service and Discipline

10:08 Transition to the US and Education

14:43 Entrepreneurial Journey Begins

17:49 The Concept of Flow and Vision

20:28 Meeting and Partnership Formation

25:22 Overcoming Challenges and Resilience

28:30 The Isolation Phenomenon

30:03 Navigating Post-Crisis Relationships

31:50 Real Estate Strategies During COVID

33:47 The Genesis of a New Venture

36:47 Lessons from WeWork

38:49 Building Flow: The Vision

41:44 The Importance of Alignment

51:23 Technological Innovations in Real Estate

55:44 Revolutionizing Real Estate Software and Flexible Living Solutions

56:28 Challenges and Innovations in Multifamily Housing Rental Markets

58:40 Global Housing Crisis and Solutions

01:06:10 Expanding to Saudi Arabia

01:08:49 Success in Saudi Arabia

01:12:43 Real Estate Funds and Future Plans

01:19:10: Why Is This an Opportunity?

01:20:45 Impact of COVID on Living and Working

01:26:14 Future Potential of Housing and Living

Resources:

Read Marc's blog post about Flow: https://a16z.com/announcement/flow/

Marc on X: https://x.com/pmarca

Marc’s Substack: https://pmarca.substack.com/

Ben on X: https://x.com/bhorowitz

Erik on X: https://x.com/eriktorenberg

Erik's Substack: https://eriktorenberg.substack.com/

Stay Updated:

Let us know what you think: https://ratethispodcast.com/a16z

Find a16z on Twitter: https://twitter.com/a16z

Find a16z on LinkedIn: https://www.linkedin.com/company/a16z

Subscribe on your favorite podcast app: https://a16z.simplecast.com/

Follow our host: https://x.com/eriktorenberg

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. a16z and its affiliates may maintain investments in the companies discussed. For more details please see a16z.com/disclosures.

Episoder(900)

a16z Podcast: Apple Watch -- Looking for New Things Done in New Ways

a16z Podcast: Apple Watch -- Looking for New Things Done in New Ways

Is the Apple Watch breaking new technological ground, or just another accessory for your iPhone? a16z’s Benedict Evans and Board Partner Steven Sinofsky describe their experience with the Apple Watch one month after strapping the elegant piece of electronics to their wrists. So how is it? It’s not the one thing you will own that will fill this void in your life like the iPhone did, Evans says. And working out what is useful and pleasurable about the Apple Watch takes time, he says. Even so, Evans finds himself getting there. For example, being prodded by the watch’s map app to turn left or right while walking to your destination “is like a super-power,” he says. Sinofsky too is finding his Apple Watch more alluring than he had anticipated. What will really make the Apple Watch a piece of kit that people won’t want to part with is the evolution of the apps -- building novel things just for the watch that don’t mimic what we do on smartphones or any other existing piece of technology. “We’re in the phase right now (with the Apple Watch) where people are trying to figure out how to do the old things in a new way,” Sinofsky says. “And really, you need to do new things in a new way.”

5 Jun 201522min

The Cool Stuff Only Happens at Scale

The Cool Stuff Only Happens at Scale

Distributed computing frameworks like Hadoop and Spark have enabled processing of "big data" sets -- but that's not enough for modeling surprise/rare "black swan" or complex events. Just think of scenarios in disaster planning (earthquakes, terrorist attacks, financial system collapse); biology (including disease); urban planning (cities, transportation, energy power grids); military defense ... and other complex systems where unknown behaviors and properties can emerge. They can't be modeled based on (by definition impossible) limited data. And parallelization for this is hard. But what if companies and governments could answer these seemingly impossible questions -- through simulations? Especially ones where we can directly merge in knowledge and cues from the real world (sensors, sensors everywhere)? CEO of Improbable Herman Narula and Stanford University professor-in-residence at a16z Vijay Pande discuss this and more with Chris Dixon in this episode of the a16z Podcast. And as Herman says, "the cool stuff only happens at scale". The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

5 Jun 201521min

a16z Podcast: Tech Trends Changing Gaming

a16z Podcast: Tech Trends Changing Gaming

with Justin Bailey (@justinbailey12d), Herman Narula (@hermannarula), Tim Schafer (@timoflegend) and Sonal Chokshi (@smc90) We know that the gaming industry -- in some ways like but in other ways unlike the music industry -- has been changing due to the internet and especially technologies around crowdfunding, online discovery, and direct fan interaction. But how does this affect the creative process and studio model … especially when it comes virtual reality (the ability to craft more immersive experiences); systems tech (is there a tension between content-focused games there?); and the ease with which users -- not just a few rarified developers -- can mod the games themselves? In this episode of the a16z Podcast, hosted by Sonal Chokshi, listen in on the conversation between Tim Schafer, founder and CEO of Double Fine Productions (and designer of LucasArts’ Grim Fandango); Justin Bailey, COO of Double Fine; and Herman Narula (CEO of Improbable). The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

4 Jun 201530min

a16z Podcast: For Google, Android is a Tactic and Cloud is a Strategy

a16z Podcast: For Google, Android is a Tactic and Cloud is a Strategy

Google is a vast machine learning company. If you think about it in those terms, says Benedict Evans, every product and feature Google builds is an expression of its machine learning expertise -- or a way to distribute it, and provide easier access to it. Evans joins the pod to pick apart all the latest machine learning-driven tech from Google as it hosts its annual developer party I/O. What’s become very clear this year, Evans says, is that for Google all the really cool stuff isn’t happening in Android, it’s happening in the Cloud. Finally, what’s next in VR from Google, and how it plans to tackle the developing world.

30 Mai 201528min

a16z Podcast:  The Future of Entertainment and What David Petraeus and the Olsen Twins Can Teach Us

a16z Podcast: The Future of Entertainment and What David Petraeus and the Olsen Twins Can Teach Us

If there’s one business on planet earth that makes Silicon Valley look sober and level-headed it’s Hollywood, says Marc Andreessen. Hollywood and Silicon Valley meet in this segment of the pod which features Andreessen in conversation with Brian Grazer, the super-producer behind half the movies and television you’ve watched in the last three-plus decades including Empire, 24, Parenthood, Arrested Development, Friday Night Lights, The DaVinci Code, 8 Mile, A Beautiful Mind, Apollo 13, Real Genius, Splash… You get the idea. Grazer and Andreessen talk about the future of the entertainment business; why TV is in a golden age of creativity; and how technology and the kinds of stories that Grazer produces can feed off each other -- or not. The conversation took place at the launch of Grazer’s book, “A Curious Mind: The Secret to a Bigger Life,” which describes the “curiosity conversations” Grazer has held for the past 35 years with a succession of artists, scientists, politicians, technologists and people of every stripe. You name them, and Grazer has sat down with them to try and learn their secrets.

25 Mai 201519min

a16z Podcast: Finding and Hiring for (Expectations) Fit on Both Sides

a16z Podcast: Finding and Hiring for (Expectations) Fit on Both Sides

"Fit" is this squishy idea that a person, role, and company are a perfect match. But how do you tease out expectations and motivations from both sides of the hiring equation -- candidates and founding CEOs alike? In this segment of the a16z Podcast,a16z Executive Talent head Jeff Stump and resident talent expert Gia Scinto tackle ways to identify and analyze this, and methodically. And they share their secret weapon for putting the right person in the right job: "the 100-Day Plan".

22 Mai 201528min

a16z Podcast: Hiring is Hard -- Here’s How to Do it Right

a16z Podcast: Hiring is Hard -- Here’s How to Do it Right

LinkedIn may seem like a gift both for job seekers and hirers, but it's not enough. When (and how) should your company develop a process to attract -- and close -- the best people? In this segment of the a16z Podcast, Caroline Horn and Matt Oberhardt from a16z’s Executive Talent team break down the steps of a great hiring process: best timing; how to launch a search; when a CEO should and shouldn’t exercise their veto power; and when to turn to outside recruiting help. The goal is not only to make your hiring process more efficient, but to make your company more attractive to the best people. “Before LinkedIn and other social networks, access to candidates wasn’t ubiquitous, which it is now. That’s not the game anymore.” Here's how to play that game now.

21 Mai 201520min

a16z Podcast: Which Bitcoin Players Matter?

a16z Podcast: Which Bitcoin Players Matter?

Users, entrepreneurs, and investors are harnessing bitcoin’s "workaday utility" in Argentina, a place where bitcoin is arguably more widespread among everyday people than anywhere else. What conditions led to this? Is it indicative of what may happen someplace else? Or is it just an isolated case or even a stopgap? In this episode of the a16z Podcast, NYT journalist Nathaniel Popper, author of the new book Digital Gold on the "inside story of the misfits and millionaires trying to reinvent money", shares his insights on the phenomenon taking place in Argentina; what lessons other countries should (or shouldn't) take away from it; and why email is the best analogy for email. And why the people behind bitcoin really do matter ... especially because -- not in spite of! -- bitcoin being a blank slate to build on top of. The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

19 Mai 201521min

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