There Is No Credential Meeting

There Is No Credential Meeting

Instead of beginning the relationship with a prospective client by presenting a deck on why your agency is so amazing and why you should be invited to pitch, Blair encourages us to have the “Probative Conversation” from his Four Conversations sales model.

LINKS

"There Is No Credentials Meeting" article by Blair Enns for WinWithoutPitching.com

"The Four Conversations: A New Model for Selling Expertise" 2Bobs episode

The Four Conversations: A New Model for Selling Expertise book by Blair Enns

Episoder(222)

The Conflicting Ethics of Selling and Negotiating

The Conflicting Ethics of Selling and Negotiating

Blair identifies the differences between the ethics of selling expertise and the three schools of bargaining ethics, and what happens when we don’t adapt our bargaining approach to match our opponents in the game of negotiation.   Links “The Conflicting Ethics of Selling & Negotiating” article by Blair Enns on WinWithoutPitching.com

11 Okt 202322min

Doing Employee Orientation Right

Doing Employee Orientation Right

In an era of rapid turnover and remote working arrangements, developing a structured onboarding process for new staff is more important than ever. David has a checklist to help agencies get their new employees up to speed as quickly as possible.

27 Sep 202323min

The War on Payment Terms

The War on Payment Terms

Blair sees non-standard payment terms as a two-sided issue, where agencies should be creatively leveraging terms more to their own benefit as opposed to just defending themselves against procurement departments who impose onerous terms.   LINKS "Payment Terms, On Your Terms"

13 Sep 202332min

What Your Team Wants From You

What Your Team Wants From You

While analyzing data from his Total Business Reset surveys, David has noticed five significant trends which principals should be aware of to run their firms more effectively, as well as one thing your team wishes you’d stop doing.

30 Aug 202331min

How to Ask for Referrals

How to Ask for Referrals

As a follow-up to the discussion in the previous episode, Blair has some criteria for firms that would beneift from prioritizing and codifying an effective referral strategy as a way to gain new business.   LINKS “The Best Referral Machine I Have Ever Seen”

16 Aug 202327min

How to Make Referrals

How to Make Referrals

In part one of a two-part discussion about developing a business referral strategy, Blair is surprised to hear that David wants to cover how and why we can get better at giving away business, before talking about how to get more referrals.

2 Aug 202326min

Do You Even Need New Business People?

Do You Even Need New Business People?

Blair runs through one of his constraint driven exercises with David by having us imagine running our business with nobody dedicated to the various functions under the banner of new business.

19 Jul 202323min

Predictive Traits of Successful Owners

Predictive Traits of Successful Owners

David has observed six common characteristics of agency principals that can affect whether or not their business succeeds.

5 Jul 202324min

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