The SportBusiness Podcast27 Jun 2025

Reborn in the USA? DAZN targets Hispanic growth

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, Martin Ross puts DAZN’s ‘landmark’ US deal under the spotlight: will sublicensed Spanish-language rights to Uefa club competitions help it break through to the mainstream?

Ben Cronin takes us through Mastercard’s new Billie Jean King Cup sponsorship, and then joins Jonathan Rest to dive into SailGP’s expansion plans, its celebrity investors and where the ROI is coming from.

We also look at what’s new at Wimbledon, what to expect from Uefa Women’s Euros viewer interest and unusual twists in Scottish football sponsorship.

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Host: Catherine Davies

Contributors: Jonathan Rest, Martin Ross, Ben Cronin

Editor: Lumi Lehmuskallio

Sources:

1. DAZN nets Spanish-language UCL rights in US

2. DAZN seals first CWC sublicence, more coming

3. Mastercard nets ranking sponsorship in BJKC deal

4. SailGP begins search for new teams, investment

5. EXCLUSIVE: SailGP nets Emirates, DRP World as global sponsors

6. Wimbledon targets ‘largest possible’ audience with later finals slot

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