Beyond the To-Do List - Productivity for Work and Life8 Apr 2024

Persuasion: The Rules of Great Communication and How to Convince and Inspire with Carlos Alvarenga

This week it’s my pleasure to welcome Carlos Alvarenga for a chat about his new book, The Rules of Persuasion: How the World's Greatest Communicators Convince, Inspire, Lead--and, Sometimes, Deceive. Carlos is an independent researcher and author. Before writing full-time, he worked as a management consultant and adjunct professor at the Robert H.Smith School of Business at the University of Maryland. Carlos holds a B.A. in Humanities and Classical Greek from Hampden-Sydney College and completed the Post-Baccalaureate Program in Classics at the University of Pennsylvania.

In this conversation we delve into the compelling world of persuasion as the art and science that influences every aspect of our lives. Carlos explains how he drew inspiration from Aristotle's foundational work on rhetoric to craft his book. We will unravel the subtleties of persuasion—as the act of shaping beliefs within a community—and how it distinguishes itself from manipulation and coercion. Carlos guides us through his periodic table of persuasion and the vital role language plays in shaping our reality. In addition, we discuss the shifts in teaching persuasion and the emergence of augmented intelligence, and how technology like deep-fakes are testing the limits of authenticity. Carlos also shares personal anecdotes, emphasizing the potency of storytelling, and offers insights into creating messages that resonate deeply with audiences regardless of their background or educational level.

______________________________________

Related Episodes and Links to Content Mentioned In This Episode:

Kevin Costner’s Eulogy For Whitney Houston

What’s Going On Tops Rolling Stone’s 500 Best Albums of All Time

Terri Sjodin on Improving Your Presentation Skills and Public Speaking

Kasia Wezowski on Open Body Language & Compassionate Communication

Charles Duhigg on the Super Power of Clear Communication at Home and Work

______________________________________

Connect with Carlos:

Website

______________________________________

Connect with Erik:

Facebook

Instagram

______________________________________

This Podcast is Powered By:

Top Productivity Books List

Make sure to support the show by checking out the sponsors!

Learn more about your ad choices. Visit megaphone.fm/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

Denne episoden er hentet fra en åpen RSS-feed og er ikke publisert av Podme. Den kan derfor inneholde annonser.

Episoder(608)

Simplicity: Confront, Delete, Amplify — Getting 50% More Done with 50% Less with Roy Schwartz

Simplicity and decision fatigue are the focus of this conversation with Roy Schwartz, co-founder and president of Axios.Roy Schwartz co-founded Axios and Axios HQ after helping build Politico, where h...

8 Okt 48min

Marriage Communication: Rules and Tools That Actually Work with Jackie Kelley

Marriage communication looks different when both partners are neurodivergent — so Jackie Kelley and her husband built their own rules from scratch.Jackie Kelley is a neurodivergent storyteller, illust...

5 Okt 53min

Work-Life Balance for Working Parents: What You Can Let Drop with Sarah Armstrong

Work-life balance and boundaries are at the center of this conversation with Sarah Armstrong, author of The Art of the Juggling Act.Sarah Armstrong is the head of Global Marketing Operations at Google...

28 Sep 45min

Goal Setting: Why Your Values Decide What You Finish with Chris Bailey

Goal setting, intentional living, and following through are at the center of this conversation with Chris Bailey, productivity author and co-host of the Intentional AI podcast.Chris Bailey's work trac...

21 Sep 56min

Creativity and Play: A Fuller Life Beyond Productivity with Rachael Renae

Creativity, play, and intentional living are at the center of this conversation with Rachael Renae, artist and author of Prioritize Play.Rachael Renae is an artist, workshop facilitator, and self-desc...

14 Sep 55min

Self-Awareness: The Birkman Method and Working With How You're Wired with Lisa Marker-Robbins

Self-awareness, mindset, and personal productivity are at the center of this conversation with Lisa Marker-Robbins, a Master Certified Birkman Method coach — one of the roughly 3% of consultants at th...

7 Sep 57min

Mindset: Why Fixing Your Habits Won't Fix Your Self-Trust with Lester Clowes

Self-trust and identity are at the center of this conversation with Lester Clowes, executive coach and author of Stop Lying to Yourself.Lester Clowes spent a decade running a school system before buil...

17 Aug 46min

Burnout: Why Thought Load, Not Workload, Is Draining You with Liane Davey

Burnout, energy management, and decision fatigue are at the center of this conversation with Liane Davey, organizational psychologist and the "teamwork doctor."Liane Davey is a New York Times bestsell...

6 Aug 52min