The SportBusiness Podcast2 Jul 2025

Inside the Deal: A changing of the guard at the Saudi Pro League

Welcome to Inside the Deal, the podcast which gets under the hood of the most interesting deals taking place in the global sports industry.

Inside the Deal is the monthly podcast from SportBusiness. Every month we take an in-depth look at one deal from the industry, together with an expert reporter from the SportBusiness team.

It could be a deal for media rights, for sponsorship, distribution, event hosting or sports tech – any sector in the sports industry.

It will be a deal that tells us something interesting about where the industry is today, and where it might be heading in future.

This week, Frank Dunne and Jonathan Rest take a deep dive into the new six-year domestic broadcasting deal between the Saudi Pro League and the Saudi Research and Media Group, asking what the deal means for the league and for the future of the sports-rights market across the Middle East and North Africa.

You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify and Amazon Music.

Enter SBPODCAST30 at checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here.

Host: Frank Dunne

Contributor: Jonathan Rest

Editor: Lumi Lehmuskallio

Sources:

1. EXCLUSIVE: SPL rights set to switch hands | SportBusiness Media

2. SRMG’s Thmanyah nets SPL exclusivity to 2031 | SportBusiness Media

3. 50-per-cent uplift for Saudi Pro League in surprise rights award | SportBusiness Media

4. International sales push Saudi Pro League towards $100m annual media rights income | SportBusiness Media

5. EXCLUSIVE: IMG to distribute Saudi Pro League international rights following Ronaldo arrival | SportBusiness Media

6. DAZN MENA focal point of $1bn SURJ investment | SportBusiness Media

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