Business model breakdowns: ag equipment dealer Titan Machinery, with Shane Thomas
As technology makes equipment more autonomous, precise, and serviceable from anywhere, will dealers become less important? Or will they become an even more valuable technology-enabled partner to farme...
16 Sep 41min
Are we thinking about trees on farms all wrong? with Michael Taylor
What happens when you stop thinking about trees and agriculture as separate systems? In this episode, sixth-generation Australian farmer and engineer Michael Taylor explains what decades of planting t...
2 Sep 43min
What if every plant was a sensor? with Gary Schaefer
What if crops could tell you when they were sick, before you could see the symptoms? Gary Schaefer leads the commercial organization at InnerPlant, a company with a radically different approach to cro...
19 Aug 33min
Can tech make agriculture brands more authentic? with Jim Gall, RB Sellars
Agriculture often talks about telling a better story, but Jim Gall, the CEO of RB Sellars argues the real challenge is giving people something worth believing in. RB Sellars is a workwear brand that’s...
5 Aug 43min
Why good agtech doesn't always get adopted, with Chad Godsey
How do you know when a new agtech product is actually ready for the farm? Growing up on a family farm in Colorado over the declining Ogallala Aquifer, Chad Godsey has spent his career searching for w...
22 Jul 34min
Why taste beats sustainability at the checkout, with food futurist Mike Lee
What if the future of food isn't about convincing people to care more about sustainability, but rather focusing on what can improve taste? In this episode, Tenacious’ Dr. Maddie Mitchell speaks with f...
8 Jul 42min
Why soil health and profitability are deeply connected, with Nic Kentish
With the surname “Kentish,” Nic carries his family’s potato growing legacy. While it's one of pride, the journey has certainly not been easy. After returning to the family farm in South Australia, he...
24 Jun 42min
Can dairy’s waste stream power beef’s future? with Daniel Carson
What if one of agriculture’s most controversial “waste problems” is actually its most overlooked opportunity? Daniel Carson is an entrepreneur based in New Zealand, who wants to transform the beef ind...
10 Jun 36min
