1860 - 2024: the history of TAG Heuer and motorsport
A Matter of Time25 Nov 2024

1860 - 2024: the history of TAG Heuer and motorsport

Season 4: The TAG Heuer Formula 1 | From the arrival of the automobile to present day, we uncover the enduring relationship between TAG Heuer and motorsport. It’s a connection that goes way back, across several decades. Buckle up, you’re in for a spectacular ride through the time.

Image: TAG Heuer Formula 1 Chronograph x Red Bull Racing, Reference CAZ101AL.FT0852

Show notes:

0:39 TAG Heuer x motorsport

1:17 1911 to 1950s: A brief history

2:36 1960s: Jack Heuer and Jo Siffert

3:58 Jo Siffert and Steve McQueen

4:30 1970s: Heuer and Ferrari

4:58 The golden era

5:47 1980s: a fresh formula

6:27 1990s: the ultimate timekeeper

7:20 2004: the Indianapolis 500

7:52 2016: Oracle Red Bull Racing

8:26 A unique passion for motorsport

Episoder(26)

1950s: The pre-Carrera years

1950s: The pre-Carrera years

Season 1: The TAG Heuer Carrera | In our first series, we uncover the history and heritage of the iconic TAG Heuer Carrera. But before we get to the collection, we’re taking you all the way back to the 1950s. To the pre-Carrera years and the story of the legendary race that inspired the Carrera. Join your host Nicholas Biebuyck, Heritage Director at TAG Heuer, as he takes you back in time on A Matter of Time.   Image: Heuer Carrera, Reference 3336   Show notes: 0:35 The Pre-Carrera references: 2444, 3336, 2447 1:28 Carrera Panamericana: the legendary race that inspired the collection 2:54 Porsche x TAG Heuer shared history with Carrera Panamericana  3:50 Heuer history: timekeeping and stopwatches  4:03 Increased demand for watches after World War 2 4:20 Military watches that inspired performant wristwatches  5:02 1950s references inspired by modern designs of the time 6:02 1959 - The year Jack Heuer joined the business

22 Mar 20236min

Coming Soon : A new podcast by TAG Heuer

Coming Soon : A new podcast by TAG Heuer

Behind every iconic watch there’s a timeless story. Welcome to A Matter of Time, a podcast by TAG Heuer. Hosted by Nicholas Biebuyck, Heritage Director at TAG Heuer, we dig into our archives to bring you untold stories of our watches and how they have influenced sport and popular culture through time. In the first season, we explore the enduring legacy of the TAG Heuer Carrera. Hop into this time machine and discover how everything is simply A Matter of Time.

8 Mar 20231min

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