Playbook: Top 10 moments that change the way we sell
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 Every 10th episode, we tear down one topic. This time, we’re hitting them all. The top 10 episodes and takeaways (so far) that change the way Nick and Armand sell. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal
1 Jun 202229min
100 (Sell): Challenging your customer to ensure the best mutual fit (Stephen Guerguy, Enterprise Sales Leader @ Monte Carlo)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Challenge your prospect on fit early and often to test buy-in. Set landmines for competitors during the requirement gathering phase. Require an exec level bridge with your CEO instead of spending hours in an RFP. Use carrots to drive close when internal compelling events are lacking. PATH TO PRESIDENT’S CLUB Enterprise Sales Leader @ Monte Carlo Former Enterprise Sales @ Segment (acquired by Twilio) Former Commercial Sales / Founding AE @ WePay (acquired by JP Morgan Chase) RESOURCES DISCUSSED Join our weekly newsletter Things you can steal
25 Mai 202232min
99 (Sell): Becoming a consultant in your sales cycle (Tonito De Leon, Senior Manager of Business Development @ Reprise)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Whiteboard out the vision state once you’ve identified the pain. Link their current state with how far off they are from their vision state. Bring new members back up to speed before jumping right into the demo. Use self deprecation on your cold calls - put it on yourself to lower the guard. PATH TO PRESIDENT’S CLUB Senior Manager of Business Development @ Reprise Founding Account Executive @ Amplemarket Former Account Executive @ Mixmax RESOURCES DISCUSSED Join our weekly newsletter Things you can steal
18 Mai 202225min
98 (Sell): Writing better emails with data-backed optimization (Will Allred, Co-Founder & COO @ Lavender)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Avoid using first names or commands in your subject lines. Use unsure tones (e.g. typically, usually) instead of informative tones in your emails. Never ask more than one question in an email. Sending 50 word emails yields better results than 125 word emails. PATH TO PRESIDENT’S CLUB Co-Founder & COO @ Lavender RESOURCES DISCUSSED Join our weekly newsletter Things you can steal
11 Mai 202229min
97 (Sell): Handling the tough objections (Tom Alaimo, Growth Account Executive @ Gong)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Prep your champion when re-engaging an opportunity so they aren’t blindsided. Keep your emails light. Fewer links, attachments, etc. tend to work better. Stop overcomplicating your CTAs with word games or aggressive asks. Try to unpack all the possible underlying causes in a vague objection. PATH TO PRESIDENT’S CLUB Growth Account Executive @ Gong RESOURCES DISCUSSED Join our weekly newsletter Things you can steal
4 Mai 202230min
96 (Sell): Finding success by adding structure to your prospecting Outreach (Anthony Natoli, Commercial AE @ Outreach)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Send three touches on your first outreach - personalized email, call, LinkedIn connect. Keep your subject lines at 1-3 words with a clear value prop segue in the body. Avoid process related problems when prospecting above the line. Re-visit your research before refreshing your outreach on a cold account. PATH TO PRESIDENT’S CLUB Commercial AE @ Outreach Former Mid-Mkt Growth Account Director @ Demandbase RESOURCES DISCUSSED Join our weekly newsletter Things you can steal
27 Apr 202231min
95 (Sell): Prospecting at scale without compromising personalization (Alan Shen, Data Account Executive @ Pave)
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 FOUR ACTIONABLE TAKEAWAYS Split your prospecting in 3 buckets (find 25 accounts, research 25, sequence 25). Run a report for any accounts with “[in]” activity when pulling prospects. Look for the same 3-4 key triggers every time you’re researching prospects. Build snippets for each of those triggers to personalize at scale. PATH TO PRESIDENT’S CLUB Data Account Executive @ Pave RESOURCES DISCUSSED Join our weekly newsletter Things you can steal
20 Apr 202229min
Hall of Fame: Kyle Coleman Ep. 4 & 47
Join the most tactical sales newsletter in the world: https://hubs.ly/Q01-R33G0 We're running it back! Here's one of our all-time favorite episodes on 30MPC. RESOURCES DISCUSSED Join our weekly newsletter Things you can steal
18 Apr 202253min
