The SportBusiness Podcast25 Jul 2025

The SportBusiness Podcast Q&A: Whither Fifa? Is the pay-TV sports model broken? Captive Canada, Hundred fees and more.

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

This week, we take a break from our usual format to bring you our first-ever SportBusiness Podcast Q&A, where we address a range of questions sent in by you, our listeners.

Show host Catherine Davies is joined by Jonathan Rest, Imran Yusuf, Ben Cronin and Duncan Griffiths Nashaniki to discuss a series of questions from around the industry – and around the globe:

How will FIFA commercialise the Club World Cup going forward – as part of a wider package or as a standalone product?

American Airlines has been announced as a regional airline partner for the 2026 Fifa World Cup, but wait... doesn’t Qatar Airways already sponsor the event?

In light of Comcast’s firesale of Sky Deutschland to RTL alongside a range of sales and closures elsewhere, one listener asks whether the pay-TV sports model is a viable business anymore...

A former head of Canada’s CRTC asks if any other nation has actively allowed its sports broadcasters to flood the market with foreign content while ignoring domestic leagues

As SportBusiness releases its bumper Global Cricket Report, a well-known figure from the world of cricket asks after the status of the ECB’s Hundred franchise sales

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Host: Catherine Davies

Contributors: Jonathan Rest, Imran Yusuf, Ben Cronin, Duncan Griffiths Nakanishi

Editor: Lumi Lehmuskallio

Sources:

1. Free-to-air TV in Argentina, Brazil reaps CWC rewards

2. Panini, Jeep round out Club World Cup portfolio

3. Fifa seals PIF as Club World Cup sponsor

4. American Airlines sponsors Fifa World Cup in North America

5. Qatar Airways adds Club World Cup to Fifa package

6. RTL agrees nine-figure Sky Deutschland takeover

7. Canadian sports broadcasting ‘in crisis’ due to ‘gatekeeping’, allege experts

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