The SportBusiness Podcast8 Aug 2025

Big Cash League? Cricket Australia eyes T20 boost

Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry.

Faaez Samadi and Jonathan Rest look Down Under as Cricket Australia seals a long sought-after principal sponsorship with Australian bank Westpac. They also discuss Big Bash League investment appetite and the impact of Brisbane’s Olympics on Australian rights-holders.

In tennis, Maria Kholodova provides insight on the WTA’s transition from its DAZN JV to the WTA Ventures era, while Martin Ross reflects on consolidation in the betting, data and technology space to create a Genius-Sportradar ‘duopoly.’

Also, late TV deals for Europe’s big five leagues, a sack of potatoes in Danish football and will Major League Fishing catch on?

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Host: Catherine Davies

Contributors: Faaez Samadi, Jonathan Rest, Maria Kholodova and Martin Ross

Editor: Lumi Lehmuskallio

Sources:

1. CA ticks off top priority with Westpac deal

2. CA mulls privatization for new Big Bash League era

3. In Focus: Women’s Tennis Association

4. Genius CEO: Tech spend ‘transforming’ rights deal

5. Sportradar’s Q2 sports rights costs hit €106m

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