AI and the Creator Economy with Karen X Cheng
a16z Podcast9 Nov 2022

AI and the Creator Economy with Karen X Cheng

Generative AI tools like DALL-E, Midjourney, and Stable Diffusion have taken the world by storm in recent months, wowing the masses with their uncanny ability to produce images via text prompts.

In this interview, we’ll chat with Karen Cheng about how she’s leveraged these tools among others, with a focus on how this new paradigm is reshaping the creator landscape. You’ll get to hear the behind the scenes of many of her viral works, including a video of her becoming a lawnmower, her AI-generated Cosmo magazine cover, her DALL-E fashion show, her transforming iconic art into 3D museums to explore, and much, much more. By the end of this episode, listeners should have a better understanding of the new tools at their fingertips (literally!), how AI can indeed enhance the creative process, and the second-order effects of these innovations, like how creators are paid.

Since we’re just at the beginning of the AI era, this is just the beginning of our coverage as well.

Timestamps:

00:00 - Intro

02:59 - Karen’s journey to content creator

06:32 - Creative unlocks for viral content

09:28 - The changing social media landscape

12:08 - Innovating with AI

14:59 - Unique AI tools available today

17:52 - How AI tools might differentiate

21:04 - Cosmo’s first AI-generated magazine cover

24:19 - Inpainting, outpainting, and the fungibility of artists

31:54 - AI enhancing the creative process

32:39 - The virality of optimism vs pessimism

38:19 - Turning attention into business

43:13 - IP and ownership in the age of AI

46:18 - The downward pricing pressure of AI

47:21 - Is generative AI still a gimmick?

53:32 - The adaptiveness of humans

58:26 - The importance of AI ethics

Resources:

Karen’s TED Talk

Karen’s Instagram account

Karen’s website

Cosmo magazine cover and tutorial

DALL-E fashion show and tutorial

DALL-E outpainting announcement

I spent $15 in DALL·E 2 credits creating this AI image

Stay Updated:

Find us on Twitter: https://twitter.com/a16z

Find us on LinkedIn: https://www.linkedin.com/company/a16z

Subscribe on your favorite podcast app: https://a16z.com/podcasts

Follow our host: https://twitter.com/stephsmithio

Please note that the content here is for informational purposes only; should NOT be taken as legal, business, tax, or investment advice or be used to evaluate any investment or security; and is not directed at any investors or potential investors in any a16z fund. For more details please see a16z.com/disclosures.

Episoder(903)

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a16z Podcast: Guiding Startup Culture -- The Genius ISMs

a16z Podcast: Guiding Startup Culture -- The Genius ISMs

It might seem that culture at a startup is something that is just intuitive. And in the first days, with the first handful of people, that might be true. But the co-founders of Genius.com, Tom Lehman and Ilan Zechory (pictured), found that even at 25 people taking the time to describe their company's culture in detail -- their basic principles of life and work -- was critical. What follows is their version of a culture guide, the "Genius ISMs," from the practical -- "take the roast out of the oven," and "run into the spike," to the more tonal -- "we'll figure it out" and "the chaos will not be minimized." You can check out all 17 here: http://genius.com/Genius-the-genius-isms-annotated And of course here's the interview annotated: http://genius.com/A16z-genius-podcast-annotated The views expressed here are those of the individual AH Capital Management, L.L.C. (“a16z”) personnel quoted and are not the views of a16z or its affiliates. Certain information contained in here has been obtained from third-party sources, including from portfolio companies of funds managed by a16z. While taken from sources believed to be reliable, a16z has not independently verified such information and makes no representations about the enduring accuracy of the information or its appropriateness for a given situation. This content is provided for informational purposes only, and should not be relied upon as legal, business, investment, or tax advice. You should consult your own advisers as to those matters. References to any securities or digital assets are for illustrative purposes only, and do not constitute an investment recommendation or offer to provide investment advisory services. Furthermore, this content is not directed at nor intended for use by any investors or prospective investors, and may not under any circumstances be relied upon when making a decision to invest in any fund managed by a16z. (An offering to invest in an a16z fund will be made only by the private placement memorandum, subscription agreement, and other relevant documentation of any such fund and should be read in their entirety.) Any investments or portfolio companies mentioned, referred to, or described are not representative of all investments in vehicles managed by a16z, and there can be no assurance that the investments will be profitable or that other investments made in the future will have similar characteristics or results. A list of investments made by funds managed by Andreessen Horowitz (excluding investments and certain publicly traded cryptocurrencies/ digital assets for which the issuer has not provided permission for a16z to disclose publicly) is available at https://a16z.com/investments/. Charts and graphs provided within are for informational purposes solely and should not be relied upon when making any investment decision. Past performance is not indicative of future results. The content speaks only as of the date indicated. Any projections, estimates, forecasts, targets, prospects, and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. Please see https://a16z.com/disclosures for additional important information.

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a16z Podcast: Ecommerce and the Holiday Shopping Collision

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21 Nov 201422min

a16z Podcast: Where's My Stuff? -- The Lowdown on Logistics and Ops

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a16z Podcast: The Next Phase of 3D Printing

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19 Nov 201427min

a16z Podcast: The End of Ownership

a16z Podcast: The End of Ownership

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a16z Podcast: Sports, Tech, and What We Can All Learn from the Latest Performance Science

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The modern, average 12-year-old Madden NFL videogame player has actually visualized more plays than ‪any past real-life NFL Hall-of-Famer. And now, for the first time, we're seeing those videogame tactics show up on the field too. There's a "technological and analytical arms race" going on in sports, and it's producing the world's best athletes in history. How are they working smarter, using science and technology to enhance the way they train and perform, when it's not enough to put in 10,000 hours? How should athletes sleep? (Note: you can try this at home, too). And what does “performance by the aggregation of marginal gains” have to do with winning? Author of the new book Faster, Higher, Stronger Wired's Mark McClusky -- interviewed by a16z General Partner (and enthusiastic basketball player) Jeff Jordan -- bridge the worlds of "jocks" and "nerds" in this wide-ranging conversation about sports, performance technology, nature vs. nurture, and the tricky nuances of why some enhancement technologies are legal vs. illegal or better vs. worse than others.

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