How to Turn Customers into Sharers and Builders

If your doTERRA business feels slow, stalled, or like customers aren’t naturally becoming sharers… this episode will help you understand what may be missing.

In this powerful coaching call, Andy Goddard shares the surprising “hedgehog concept” behind doTERRA’s early explosive growth—and why helping customers become sharers, then builders, is one of the most important shifts leaders can make today.

You’ll learn how to:
👉 Understand what truly fueled doTERRA’s early momentum
👉 Convert customers into sharers and sharers into builders
👉 Create more natural business conversations
👉 Use the Wellness Advocate account as a simple invitation to share
👉 Help new builders move from overwhelm to action
👉 Lead through questions, baby steps, and belief

This episode is especially powerful if you’ve ever thought:
👉 “Why isn’t my team growing like it used to?”
👉 “How do I help customers start sharing?”
👉 “My builders freeze when it’s time to invite.”
👉 “I don’t know how to bring up the business naturally.”

This isn’t just about account types—it’s about restoring the natural path of growth: helping people fall in love with the products, share what they love, and discover what’s possible.

🔗 Resources Mentioned:
doTERRA Business Building Guide
👉 Available through Empowered Success
Launch Strategy Blueprint
👉 Pages 109–112 in the Business Building Guide
Experience doTERRA Resources
👉 https://sharesuccess.com/leadership
Essential Emotions Events + Trainings
👉 https://essentialemotions.com/events
StrengthsFinder 2.0
👉 Gallup Strengths Assessment
Unleash Your Strengths – Eddie Villa
👉 Available through doTERRA tool sites / AromaTools
Multipliers – Liz Wiseman
Grief & Trauma Research Resource
👉 https://griefandtraumachaplaincy.com

Episode Chapters:
00:00 – Welcome + Q4 Intentions
Opening the call and sharing what leaders are creating this quarter
03:12 – The One Hack That Changes Everything
Introducing the “hedgehog concept” behind doTERRA growth
04:19 – The 2015 FDA Letter Story
How compliance changes reshaped the business
07:05 – What Actually Fueled Early doTERRA Growth
Why the real driver wasn’t just education or enrollments
08:25 – Customers to Sharers to Builders
The natural progression that created massive momentum
10:12 – What Changed with Wholesale Customers
How the shift affected organic sharing and fast-start momentum
11:12 – The Key Takeaway for Today
Why offering the Wellness Advocate account can reopen the growth funnel
14:30 – Q&A: Placement + Enrollment Strategy
How to think through account types, placement, and future builder potential
17:06 – Evidence-Based Emotional Wellness
Exploring research and credibility for emotional support classes
21:02 – Refer-a-Friend vs Business Conversations
Why growth comes from having more intentional business conversations
25:48 – Helping Builders Move Past Fear
Using baby steps to help new leaders take action
29:03 – Experience doTERRA Events
How to create powerful live experiences that cast vision
40:28 – Handling Objections with a T-Chart
Turning concerns into reasons to move forward
51:12 – Sampling That Actually Converts
Helping people connect product experience to personal motivation
59:29 – Leadership + Self-Awareness
Using strengths to better understand and support your builders
63:12 – The Power of Asking Questions
How great leaders guide others without pressure
69:22 – Final Encouragement + Self-Care
Taking care of yourself so you can better serve your team

This episode was first published under this title: 617: Success - 2025 October 15