2Bobs—with David C. Baker and Blair Enns

David and Blair take a stab at answering the complicated question of what success looks like for each of them personally, as well as what it means for their clients.

21 Mar 201830min

Blair and David try to wind each other up by going through a list of phrases they hear from their clients way too often.

7 Mar 201833min

David is bothered by the notion of helping people cheat, especially at positioning. So Blair discusses 10 ways firms could succeed even if they either aren't ready or don't believe in the idea of tight positioning. You’ll feel dirty.

21 Feb 201831min

Expertise, selling, marketing, entrepreneurship, branding, positioning, and consultant. Blair and David do their best to come up with definitions for terms that they use regularly with clients.

7 Feb 201838min

Blair revisits David's new book, "The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth" in front of a live audience in London, who get to ask their own questions.

24 Jan 201829min

Blair talks about his new book, "Pricing Creativity: A Guide to Profit Beyond the Billable Hour," and the process it took to write it. David gets him to share three of the main rules laid out in the book that firms should apply in order to see significant increases in profit.

10 Jan 201828min

David and Blair each share some goals that they have for their clients and themselves for the upcoming year, which turns into somewhat of a therapy session.

27 Des 201732min

Blair and David discuss why, when, and how principals sell their firms, and Blair reveals he is skeptical about selling his own firm.

13 Des 201734min