How to make first-party data work for your brand, presented by Vericast
Vericast Senior VP Marc Mathies on what happens when third-party cookies disappear—and how marketers can prepare their brand's data strategy.
18 Mar 202416min
VAB's Sean Cunningham on what marketers should know about media
VAB CEO Sean Cunningham on why and how marketers should get more involved with measurement and media, disconnects between marketers and agencies in a new survey, and his falling out with the Associati...
13 Mar 202424min
How Dunkin's Super Bowl spot came together
Chief Marketing Officer Jill McVicar Nelson talks working with Ben Affleck's agency, Gen Z, and why the brand is focusing on bigger cultural moments on the Marketer's Brief podcast
6 Mar 202427min
Choice Hotels CMO on travel trends, branding and a new campaign with Keegan-Michael Key
After recently acquiring Radisson, the hotelier is integrating its marketing and technology
28 Feb 202421min
How trendy jeweler Kendra Scott is courting Gen Z and Gen Alpha
CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what's ahead
21 Feb 202422min
Why Visa is hitching a ride with Formula 1
Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing
14 Feb 202420min
Why Merrell and Saucony are taking more creative in-house
Creative Director Kelly Warkentien talks about being more cost effective and flexible
7 Feb 202416min
Ad targeting and climate change
The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns....
31 Jan 202419min
