Ad Age Marketer's Brief
Marketer's Brief helps marketers stay ahead of what's changing—and decide how to respond. Each episode focuses on the ideas, shifts and strategic tensions shaping marketing right now, from how leaders are thinking about growth, platforms and culture to how they're making trade-offs in real time. Conversations led by Ad Age editors and reporters surface patterns worth paying attention to and ways of thinking that can influence decisions at work. Subscribe to sharpen your judgment and spot what matters early.

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Episoder(404)

Inside DoorDash's in-house creative studio

Inside DoorDash's in-house creative studio

Executive Creative Director Mariota Essery discusses how DoorDash is elevating its marketing through Superette, its new in-house creative studio.

30 Nov 202219min

Purpose Marketing Hits and Misses Vol. 3

Purpose Marketing Hits and Misses Vol. 3

Purpose marketing expert Thomas Kolster breaks down a winning campaign from Mentos that involves raccoons and a couple losers from P&G and HSBC. Plus, how BrewDog crashed the World Cup.

16 Nov 202217min

Inside advertising's family affair

Inside advertising's family affair

Father-and-son advertising leaders Jo and Jordan Muse talk about the state of DE&I progress and future of multicultural marketing.

9 Nov 202226min

Sonic's marketing pivot

Sonic's marketing pivot

Sonic is synonymous with drive-thrus, but for its newest campaign the fast feeder takes a step away from the drive-thru, at least visually, as it plugs the crave-a-bility of its food. CMO Lori Abou Ha...

2 Nov 202221min

How On is gaining ground on sneaker rivals

How On is gaining ground on sneaker rivals

CMO Alex Griffin discusses On's marketing, its subscription shoe program and what's ahead in 2023

26 Okt 202220min

How Wrangler is marketing to Gen Z as well as older brand loyalists

How Wrangler is marketing to Gen Z as well as older brand loyalists

Global Brand President Tom Waldron talks about recent initiatives for the 75-year-old denim brand as well as the enduring appeal of cowboy culture

19 Okt 202220min

How AmEx is courting Gen Z and marketing its brand amid new consumer behavior

How AmEx is courting Gen Z and marketing its brand amid new consumer behavior

CMO Elizabeth Rutledge talks about new campaigns and cardholder perks

12 Okt 202222min

The dudes behind Dude Wipes on why they're succeeding

The dudes behind Dude Wipes on why they're succeeding

In this interview, Sean Riley, aka the chief executive dude, and Ryan Meegan, chief marketing officer, talk about secrets of their success, the unusual way they selected new agency Curiosity with help...

5 Okt 202225min

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