How eBay is positioning itself this holiday season
EBay's head of fashion Charis Marquez talks about consumer behavior amid supply chain issues and what the online marketplace has in store for holiday
17 Nov 202118min
How buy now, pay later brand Affirm is building brand awareness
Marketing exec Erika White discusses Affirm's new holiday campaign, consumer adoption, and where the brand might show up in 2022.
10 Nov 202121min
How Roomba is marketing its robot vacuum
The newest Roomba robot vacuum cleaner is so smart it can learn how to navigate floors, remember specific rooms and even detect and avoid pet waste. Kiran Smith, CMO of parent company iRobot, joins th...
3 Nov 202119min
How Angi is building brand awareness in the home services industry
New CMO Dhanusha Sivajee talks about expanded offerings and digitizing Angi's customer experience
27 Okt 202117min
S is for Sesame Workshop
Samantha Maltin, executive VP and chief marketing officer of Sesame Workshop, discusses how the nonprofit covers topics including racial justice on "Sesame Street," and shares details on its new colla...
20 Okt 202121min
Comfort food and fall flavor trends
Flavors are making their way onto new dishes such as Mapo beans rather than tofu, or pecorino cheese and pepper topping potatoes, not just Cacio e pepe pasta. Claire Conaghan, associate director at Da...
13 Okt 202119min
How 7-Eleven is using influencers to boost its brand
CMO Marissa Jarratt talks about new marketing partners such as Philly band Froggy, changing consumer behavior and the possibility of a pumpkin spice latte-flavored Slurpee.
5 Okt 202121min
Lexus goes for younger buyers
Vinay Shahani, VP marketing at Lexus, talks about luxury car marketing trends and how the brand is trying to appeal to younger buyers, including with a new campaign that looks more like a music video ...
29 Sep 202126min
