MLB marketing
Barbara McHugh, MLB's senior vice president of marketing, joins the pod to update us on how the league is approaching the new season, including its Twitch-filled outreach to young fans.
7 Apr 202126min
Using EV charging as an ad network
Volta Charging, which operates EV charging stations, is building an ad network by pitching brands to run messaging on the 55-inch digital displays on the stations. Chief strategy officer Drew Lipsher ...
31 Mar 202125min
How the travel industry is faring after a disastrous 2020
American Express Travel's Audrey Hendley talks about new travel trends and what's on the road to recovery.
24 Mar 202117min
The challenges of vaccine marketing for health care brands
Chris Paquette of DeepIntent, a health care advertising technology company, talks about how brands can build trust with consumers.
17 Mar 202121min
Why breakfast is the most important meal on Wendy's menu
Wendy's Chief Marketing Officer Carl Loredo shares how the NCAA sponsor and new No. 2 U.S. burger chain is preparing for March Madness and discusses other plans, from gaming to chicken sandwiches.
10 Mar 202125min
How Mint Mobile embraces fear and cultural moments to turn around ads in days or mere hours
CMO Aron North joins the 'Marketer's Brief' podcast to talk about embracing fear and just how much brand owner Ryan Reynolds is part of the creative process.
3 Mar 202122min
How Staples is preparing for the back-to-office shift
Daniel Reilly, VP of brand and product management, talks about building Staples' brands, changes in demand for office supplies and what's ahead.
24 Feb 202120min
Jimmy John's CMO dishes on the brand's new storytelling approach
Jimmy John's, known for its "Freaky Fast" delivery, is telling more of a brand story. Chief Marketing Officer Darin Dugan joins Marketer's Brief to discuss the brand's first Super Bowl campaign and ho...
17 Feb 202124min
