Wicked: For Good and the road to Thanksgiving
Wicked: For Good hit the big screen this weekend, and our dynamic duo are tackling the box office, audience, and marketing opportunities for Part Two in-depth.How did it shape up against Wicked Part O...
25 Nov 202514min
Now You See Me, Running Man, and Wicked pre-sales
With Wicked: For Good on the horizon to debut this weekend, the box office anticipation is ramping up. We take a deep look at the audience and pre-sales comparisons with the original Wicked, as well a...
18 Nov 202516min
Predator: Badlands, pre-sales, and marketing opportunities
With Predator: Badlands making a splash at the box office this weekend, the Behind the Screens hosts are diving into the audience, opportunities, and possible shifts in week two to take advantage of.P...
11 Nov 202511min
A brutal Halloween weekend, and Predator previews
With a rough Halloween weekend at the box office, we're looking forward to Predator: Badlands, analysing pre-sales, audiences, and marketing opportunities for the upcoming title this week Behind the S...
4 Nov 202512min
Chainsaw Man and Regretting You
Between Chainsaw Man - The Movie, Regretting You, and Springsteen: Deliver Me From Nowhere hitting the big screen, there's a wide variety of audiences to appeal to at the box office this weekend. With...
28 Okt 202511min
Black Phone 2 lands, pre-sales for Regretting You and Springsteen
With Black Phone 2 finding its horror audience in the build-up to Halloween, we're taking a look at who turned out and the opportunities for the movie in the coming weeks. Looking ahead, Matthew and S...
21 Okt 202513min
TRON: Ares and Black Phone 2
The question this week: who was TRON: Ares for? We dive into the audience makeup and reception to understand the performance of the latest Tron film, then take a look ahead at how pre-sales are shapin...
14 Okt 202514min
Taylor Swift, The Smashing Machine, and Tron: Ares
Taylor Swift: The Official Release Party of a Showgirl delivered a boost for the box office this weekend, so Matthew and Simon are diving deep into the details to see how it measured up against The Er...
7 Okt 202516min
