Help! My Client Wants to Test My Copy! (Episode 171)
“Wait, my copy is going to be put to the test?! What?!” Anything that mentions the word “test” always sounds scary but don’t panic! When a client starts to talk to you about potentially running tests ...
21 Feb 202427min
Why You Need to Upsell Your Copywriting Clients (And How to Do It the Non-Sleazy Way) (Episode 170)
We know by now that pitching clients is hands down the best way to control your workload and your income. But if you’re spending all your time pitching new clients, you could be missing a trick… Some...
14 Feb 202432min
12 Marks of a Lazy Copywriter (And How to Avoid Becoming One Yourself!) (Episode 169)
OK, it’s time to ‘fess up. Is some laziness starting to creep into your copywriting? If you find yourself hitting “send” without a second look, resorting to tired seasonal puns (PLEASE no more “fall f...
7 Feb 202433min
1 Year to a Senior Copywriter Promotion - Kelsey's Story (Episode 168)
Despite being born with a passion for writing, Comprehensive Copywriting Academy student just couldn’t seem to find a way to make it her full-time gig. But spending 20 years working in the bar and res...
31 Jan 202443min
How to Deal with Haters, Doubters, and Anyone Getting in the Way of Your Copywriting Career (Episode 167)
When you’re starting a new career in copywriting, you might run into some…less than helpful comments, shall we say. “Copywriting–is that actually a real career?” and “Is that even something you can ma...
24 Jan 202432min
How Copywriters Can Add Content Strategy as a Service - with Amanda Hand (Episode 166)
While it’s not necessary to build a successful copywriting career, adding complementary skills to your toolbox can be advantageous. And–despite its name–content strategy can actually make a great pair...
17 Jan 202437min
Sorry Julie
We love recording the Build Your Copywriting Business podcast ... but sometimes we mess up. A lot. Luckily, we have the very best podcast editor, Julie, who makes us sound extra coherent. To celebrat...
12 Jan 20248min
Terrible Advice New Copywriters Get All the Time (Episode 165)
We can’t help but facepalm when a student tells us, “but I’ve heard you have to [insert terrible advice from a so-called copywriting ‘guru’]?” Despite its wealth of information, the internet has crea...
10 Jan 202456min
