
How Do You Approach The Branding And Design Of Each New Location? - EP 179
Look, I'm just gonna say it: the biggest mistake I see new clinic owners make is blowing their budget on looks. Marble floors, backlit signs, fancy front desks—all of it. And then? Crickets. No patien...
21 Apr 202512min

Moving Forward (One Day More) - EP 178
Let's talk about something you probably didn't expect from me: Broadway musicals. I know, I'm the guy who's into Star Wars, comics, Superman, Batman, Wolverine—but I've got a soft spot for a good show...
18 Apr 20257min

The 24/7 Customer Service Mindset (Part 2) - EP 177
In this episode, we're diving deep into what it really means to have a 24/7 customer service mindset—and why it's the most powerful core value in our company. Customer service isn't a department or a ...
16 Apr 202536min

How do you hire and train for new locations? - EP 176
When we first started building Genesis, we didn't have formal onboarding systems, training platforms, or structured processes—and honestly, that was okay. If you're in the early stages and still figur...
14 Apr 202510min

Don't Get Stuck Chasing Ghosts - EP 175
The other day I was hanging out with my good friend Vaughn Kohler—co-founder of Charismatics, our medical mastermind, and also a literary nerd, former pastor, and co-host of the MFCEO Project. We got ...
11 Apr 20258min

The 24/7 Customer Service Mindset (Part 1) - EP 174
Today, Amanda May and I dive into one of the most important core values at Genesis: customer service. This isn't just a department—it's a mindset. Whether you're in the medical space, running a servic...
9 Apr 202531min

Customer Expectations & Complaints - EP 173
Let's talk about the dreaded one-star review. If you've been in business long enough, you're bound to get one. It's not always fair, and it's not always rational, but it's part of the game. In today's...
7 Apr 20258min

Overcome Imaginary Suffering - EP 172
Today's episode starts with a heavy-hitting quote from Seneca: "We suffer more in imagination than in reality." And man, that couldn't be more accurate. If you've ever lost sleep over a made-up proble...
4 Apr 20255min




















