Stitching Tales

What are the secrets to sewing a really awesome pair of jeans? Johanna and Malena dive deep into this fascinating topic and offer tips and hacks you might not have heard before. Plus a few tales of ...

2 Apr 20241h

Malena is blown away by the response to her new free pattern. And Johanna is losing subscribers on YouTube because of the podcast! In this catch-up, we share some exciting and not-so-exciting things t...

26 Mar 202440min

Marketing is the thing that both Malena and Johanna struggle with the most when it comes to running a business. Malena wants to rely less on Instagram and is currently trying out new platforms. Joha...

19 Mar 202456min

Curious about the process of developing sewing patterns? What tools do we use? How much is digital vs pen and paper? And are pattern testers required to ensure a good fit in all sizes? These and a lo...

12 Mar 20241h 1min

Malena has released the Malva tee, which you'll get for free if you sign up for her newsletter. Malva is guaranteed to become a wardrobe staple, and Johanna can't rave enough about the balanced and cl...

5 Mar 202449min

Do we really need newsletters? Do readers find them useful? Or are they simply a waste of both inbox space and precious time for us business owners? Malena wants to start a monthly sewing newsletter. ...

27 Feb 202450min

Johanna and Malena have made a book together. It's about how to fit and sew beautiful knit clothes. Listen to this episode to learn a ton of tips that could blow your mind. Fit for Knits Book ⁠⁠⁠⁠⁠h...

20 Feb 202456min

Malena and Johanna get candid about their own struggles when it comes to sewing clothes made with knit fabrics. We talk about fabrics that can't handle sewing, disappointing necklines and having the s...

13 Feb 202459min