134 - AI Agents Are Changing Everything. Are Insights Firms Ready?
With IIEX Europe weeks away, this episode zooms out from the logistics to tackle the bigger questions reshaping the insights industry: who survives an agentic future, and how?From a $250M raise rewrit...
1 Jun 46min
133 - The Infrastructure Shift: Why Everyone's Buying Data Companies
Big moves are reshaping how brands access and use data. Publicis bought LiveRamp for $2.2B to solve identity and attribution across platforms. Qualtrics paid $6.75B for healthcare data specialist Pres...
25 Mai 49min
132 - The AI Shift No One Saw Coming: From Software to Services
The research and CX industry is at a crossroads. Traditional platforms are struggling under debt while AI deployment is reshaping how enterprises buy and use analytics tools. This episode explores wha...
18 Mai 47min
131 - The Real Story Behind AI’s Rapid Takeover of Research
IIEX North America proved to be more than just another conference: it was a turning point showcasing real AI deployments in action, from synthetic sampling to AI-moderated calls. The energy on the flo...
11 Mai 45min
130 - When Consumer Behavior Moves Faster Than Your Business Model
AI is reshaping the insights industry faster than anyone expected. This week: a wave of well-funded analytics startups, infrastructure plays that signal where the real value is moving, and consumer be...
27 Apr 51min
129 - Smarter Data Wins: Following the Money in AI and Insights
The insights industry is being reshaped by AI and capital flows that prioritize smarter data over bigger data. This episode explores how companies are embedding expert knowledge into enterprise workfl...
20 Apr 44min
128 - When AI Models Go Rogue and Subscriptions Go Through the Roof
The insights industry is in the middle of a land grab. Vendors are racing to own entire workflows, not just sell you tools. Meanwhile, Anthropic's AI model got so good at hacking that they had to shut...
13 Apr 41min
127 - Synthetic Hype vs. Reality: Where AI in Insights Is Actually Heading
In episode 127 of The Exchange Karen Lynch and Lenny Murphy unpack what’s really happening beneath the surface, from synthetic data hype to the quiet shifts reshaping how insights actually get used. T...
6 Apr 52min
