
NB44 Founder: Nicolas Bijan – Values, Responsibility, Respect, & the Discipline Behind Building a Modern Legacy
In this episode, The Gstaad Guy sits down with Nicolas Bijan, founder of NB44 and son of legendary designer Bijan, to explore the values and mindset behind building something new while honouring a sto...
19 Aug 20251h 5min

Oakberry Açaí Founder: Georgios Frangulis – Entrepreneurship, Resilience, F1, & Building a Premium Brand Against the Odds
In this episode, The Gstaad Guy sits down with Georgios Frangulis, the visionary behind Oakberry, to explore how he turned a niche superfruit into a global premium brand. From launching with limited r...
19 Aug 202554min

Paulin Paulin Paulin Founder: Benjamin Paulin – “The Dune” Sofa, Design Lineage, & Reimagining Everyday Form
In this episode, The Gstaad Guy sits down with designer and creative mind Benjamin Paulin to explore how design, culture, and heritage intersect in his evolving body of work. As the son of legendary f...
19 Aug 20251h 13min

Company 3 Founder: Stefan Sonnenfeld – “Da Vinci of Colour Grading”, Movies, Discipline, Working With Apple
The Gstaad Guy sits down with Stefan Sonnenfeld, legendary colourist and founder of Company 3, to explore the discipline, drive, and vision behind some of the most iconic visuals in modern entertainme...
19 Aug 20251h 4min

APL Founders: Adam & Ryan Goldston – Banned by the NBA, Luxury Performance, Credibility, & Innovation That Moves Culture
In this episode, The Gstaad Guy sits down with Adam and Ryan Goldston, the twin brothers behind APL (Athletic Propulsion Labs), the brand that disrupted the sneaker world with a basketball shoe so adv...
19 Aug 20251h 6min

Braintree & The Blueprint Protocol Founder: Bryan Johnson – "Healthiest Man on Earth", Longevity, Superintelligence, Radical Health, & Redefining Human Potential
In this episode, The Gstaad Guy sits down with tech entrepreneur and human optimisation pioneer Bryan Johnson to explore the ideas, trade-offs, and motivations behind Blueprint, his controversial and ...
19 Aug 20251h

Hirshleifers Owners: Lori & Marci Hirshleifer – Legacy, Social Media, Style, Handbag Charms & Reinventing the Family Business
In this episode, The Gstaad Guy sits down with Lori and Marci Hirshleifer, co-owners of the iconic luxury boutique Hirshleifers, to explore how a century-old family business has adapted, grown, and th...
19 Aug 202539min

GQ Editor-in-Chief: Will Welch - Fashion, Journalism, Hype, Creative Leadership, Virality, & the Evolution of GQ.
In this episode, The Gstaad Guy sits down with GQ Editor-in-Chief Will Welch to talk about the intersection of fashion and culture, the importance of storytelling in an era of algorithms, and how GQ h...
19 Aug 20251h 10min




















