MadTech Daily: AI Strengthens Big Tech’s Hold on Ad Growth; China Pulls Ahead of US in Consumer AI Adoption
In today’s Digest, we discuss AI strengthening Big Tech’s hold on ad growth, China pulling ahead of the US in consumer AI adoption, and Amazon hitting the USD$1bn (£750m) sales milestone in India.
16 Sep 1min
MadTech Daily: Omnicom Eyes New Pricing Model; Anthropic Forecasts Second Straight Quarter of Profit
In today’s MadTech Daily, we discuss Omnicom turning to outcome-based pricing amid workforce cuts, Anthropic forecasting its second straight quarter of profit, and Alipay unveiling a wallet agent for ...
15 Sep 1min
MadTech Daily: Amazon Ads Expands Into ChatGPT; Sony Proactively Shared WPP Rebate Probe
In today’s MadTech Daily, we look at Amazon Ads bringing advertisers to ChatGPT, new filings revealing Sony’s early sharing of the WPP rebate probe, and Omnicom planning 15,000 job cuts as ad integrat...
14 Sep 1min
MadTech Daily: DOJ Scrutinises Fox’s USD$22bn Roku Deal; US Warns UK Over Plan to Boost Public Service News on Social Media
11 Sep 2min
The UK's Youth Social Media Ban With Lisa Morgan and Maxine Fox
In this special episode of The MadTech Podcast, Lisa Morgan, managing director at Generation Media, and Maxine Fox, managing director at Giraffe Insights, join ExchangeWire's head of content, John Sti...
11 Sep 21min
MadTech Daily: UK Safety Body Denied Access to Anthropic’s Mythos 5.1; M+C Saatchi MBO Falls Apart
In today’s MadTech Daily, we discuss the UK safety body being denied access to Anthropic’s Mythos 5.1, the M+C Saatchi management buyout falling through, and Alibaba sending AI agents into rival apps.
10 Sep 1min
MadTech Daily: Digest: Brits Turn to Commercial Media Alone; ISBA Study Examines UK Retail Media Networks
In today’s MadTech Daily, we discuss IPA data showing Brits increasingly consuming commercial media alone, particularly among younger audiences, a new ISBA study putting UK retail media networks under...
9 Sep 1min
MadTech Daily: John Lewis Creates YouTube Chatshow; Trade Desk Hit by S&P 500 Exit
In today’s MadTech Daily, we look at John Lewis betting on a YouTube chat show to get noticed by AI, The Trade Desk exiting the S&P 500 on the same day mass layoffs take effect, and Chinese AI develop...
8 Sep 1min
